2013 Ford Mustang Roush Rs3 on 2040-cars

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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

2016 Ford Focus RS mule spotted on US soil

Okay Ford, this is what we like to see. One of our intrepid spy photographers has captured a vehicle that we weren't even sure would see the light of day - the next Focus RS. While this is pretty clearly a mule based on the current Focus ST, as our spy points out, there are a number of giveaways about this hot hatch's true nature.
Indication number one that all is not right with this Focus is the heavily camo'd front fascia, which has been completely reconfigured for duty on the RS. It boasts significantly larger grilles that are meant to accommodate what is likely the 2.3-liter, turbocharged four-cylinder that's destined for the 2015 Ford Mustang. Considering that, then, we can expect around 300 horsepower and 300 pound-feet of torque from the hottest of Foci, although it's entirely possible that the production model could climb even higher, to around 330 hp.
The front fascia tweaks are complemented in the back by a modified rear bumper, which fails at hiding a pair of exhaust tips quite unlike the standard Focus ST's center-exit exhaust. Other obvious changes include the wheel/tire/brake package on this particular car. Larger 19-inch wheels are shod in super-sticky Michelin Pilot Super Sport tires in 235/35/19 while the brakes feature what we think are four-piston calipers, possibly from Brembo, up front.

2015 Ford F-150 named Truck of Texas, Lincoln and Jeep also awarded at Truck Rodeo

The Ford Motor Company has a lot of reasons to celebrate after winning eight categories in this year's Texas Auto Writers Association's annual Truck Rodeo. Most important among them, the Blue Oval's latest 2015 Ford F-150 earned the prestigious Truck of Texas award, ending the Ram 1500's two-year winning streak. The 2015 Lincoln MKC also grabbed the honor as the CUV of Texas, and Ford was named Truck Line of Texas.
FoMoCo even took trophies for best technology with its extensive use of aluminum on its latest F-Series and best commercial vehicle for the new Transit 250. It wasn't a total sweep, though, because the Jeep Grand Cherokee grabbed the title of the SUV of Texas for the fifth straight time.
This year's event put 60 auto writers in 75 pickups, SUVs and crossovers and challenged them to find the best in a plethora of categories. All of the winners are listed below, and scroll down to read the full announcements from the Texas Auto Writers Association and Ford.