2012 Ford Mustang Base Coupe 2-door 3.7l on 2040-cars

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New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

2015 Ford Focus sedan shows its fresh face in New York

That handsome fellow you see above is the 2015 Ford Focus sedan. We liked the looks of the 2014 Focus, and the updates for 2015 only improve things to our eyes, with the adoption of the Aston Martin-inspired grille that has been permeating Ford's lineup these last few years. Sweeping, slightly bulbous headlamps join a revised, more demure lower grille opening to round out the styling updates up front. The rest of the car's look is just slightly massaged, including new taillamp clusters that look much like they did last year.
New for 2015 is the availability of Ford's 1.0-liter three-cylinder EcoBoost engine, mated exclusively to a six-speed manual transmission. There's also a new SE Sport Package that adds more aggressive suspension tuning, paddle shifters (when equipped with Ford's six-speed dual-clutch automatic) and a few body kit bits and pieces. Rounding out the mechanical changes are an updated electronic steering rack that promises better feel, suspension tweaks to make the ride more comfortable and some software updates designed to make the dual-clutch gearbox better behave itself.
In addition, inside there are a few interior upgrades, as well as some added comfort and safety tech that includes available blind-spot detection and lane-keeping assist, along with other more incremental changes that all add up to a better vehicle. We suggest you check out the official press release below for all the details, but not before scrolling through our image gallery of live shots above.

Ford will probably never offer two RS models at the same time

Autocar has some sour news for fans of go-fast Ford products. According to Roelant de Waard, Ford's president of marketing in Europe, the automaker will probably never offer more than one RS performance model for sale at the same time. That statement runs contrary earlier rumblings that suggested Ford would launch its next-generation Focus RS in 2015 and follow the hatch with a spate of other vehicles with an RS badge. But de Waard has made it clear that Ford of Europe is now focused on squarely on the next Mustang, even though there may be more RS models on the way eventually.
"What is clear is that the RS shouldn't be a series, or a car badge that we have in our portfolio all the time. It is an extreme car - something more than ST," he said.
That philosophy makes plenty of sense. We loved the old Focus RS - shown above in RS500 trim - because it was generally bonkers and plenty exclusive. Diluting either aspect is sure to end in disappointment for everyone involved.