2003 Ford Mustang Svt Cobra Convertible 2-door 4.6l on 2040-cars

Auto blog

Automakers' rush on aluminum may result in shortage

Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.

KBB 2013 Brand Image Awards has some obvious and oddball winners

The sixth edition of the Kelley Blue Book Brand Image Awards have crowned a wide range of winners - in a couple of cases the recipient of the laurels might say more about KBB users than they do about the actual winner. Compiled from the responses of more than 12,000 shoppers on KBB.com over the past year, there are 13 categories broken into non-luxury, luxury and truck segments "representing the combined wisdom of the American car-buying public."
The award categories have been revamped this year, with some dropping off, some new ones appearing and at least one other given a new term. What isn't surprising is that Honda won Most Trusted Brand for the second year running, Best Value Brand for the third year in a row and took Best Overall Brand, which wasn't on last year's list of awards.
On our own shores, in the non-luxury categories Chrysler got Most Refined Brand and Buick took Best Value Luxury Brand. Neither one of those marques won anything in last year's Brand Image Awards, while Cadillac, which won Best Interior Design Brand and Best Comfort Brand last year - those awards disappeared this year - went home without a single accolade.

Bacon-wrapped Ford Fiesta hams it up for International Bacon Day

This is a bacon-wrapped Ford Fiesta. It is a real thing, that a real, multi-billion-dollar company designed. And it isn't even April Fools' Day. Designed for International Bacon Day, which is also apparently a thing, the 2014 Fiesta is finished in Green Envy paint - we're told black paint, like the color of a skillet, made the car look camouflaged - and features 10 gigantic decals depicting strips of tender, cured bacon.
The design, which was approved by the CEO of Benton's Country Hams, Allan Benton, show off the depth of Ford's Custom Graphics program. Unbelievably, Ford will actually start offering bacon decals to everyday customers, including (and we can't believe we're writing this) dual bacon racing stripes which will no doubt have Carroll Shelby spinning and/or salivating in his grave, and a "side of bacon," which wraps a couple of strips over the rear wheels.
Benton, who Ford claims is the King of Bacon, had this to say: "This car just makes so much sense." The Fiesta's marketing manager, Liz Elser added, "It's just awesome to drive down the road in a piece of bacon."