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Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

2015 Roush Mustang lineup officially revealed

Just last week, Saleen revealed initial details of its tuning program for the new Ford Mustang. And now Roush is following suit.
Available in three stages - based on the V6 (RS), EcoBoost (RS1) and V8 (RS2) models - the 2015 Roush Mustangs all feature the venerable Ford tuner's latest R7 aero kit complete with remodeled fascia, five-blade grille, gaping air dam with integrated driving lamps and splitter. Around back there's a one-piece deck spoiler and "race-inspired lower aero-valance."

Former Ford president, Jaguar chairman Nick Scheele dead at 70

We have the privilege here at Autoblog of reporting a lot of good news, but it is our duty as well to report the bad news and sad news as well. And this is one of those occasions as the automotive industry mourns the passing of one of its leaders.
Nick Scheele was born in the UK in 1944 and joined the Ford Motor Company upon graduating from the University of Durham in 1966, staying within the Blue Oval's portfolio for the entirety of his career. After moving to North America in 1978, he rose through the ranks to become president of Ford's Mexican operations in 1988. After acquiring Jaguar, Ford appointed Scheele as its chairman.
Scheele subsequently acted as chairman of all of Ford's European operations, making difficult decisions to take the division out of the red and into the black. He briefly headed up Ford's North American division before he was appointed in 2001 as president and chief operating officer of the global automaker, working under CEO Bill Ford following the departure of Jacques Nasser departure and retaining the role until his retirement in 2005.