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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford to add more than 2,000 jobs in Kansas City

Continued high demand for the Ford F-150, along with the addition of the all-new Transit series of commercial vehicles, has led Ford to announce that it will add over 2,000 jobs at its Kansas City Assembly Plant. At the time of the announcement, the plant boasts 2,450 hourly employees working on two shifts. All told, Ford will invest $1.1 billion in the Kansas City plant to expand truck production and begin producing the Transit series.
According to the automaker, fullsize truck sales are up 19 percent through April of 2013, leading to an additional 900 workers and a third shift of production for the F-150. Production of the Transit series will begin in the fourth quarter of this year, requiring an additional 1,100 workers. In addition, Ford estimates that a total of 18,000 jobs will be created by suppliers to its Kansas City plant to support the additional vehicle production.
Want to know more? Scroll down for the complete press release.

Ford Claims Focus As World's Best-Selling Car For Second Year In A Row

Ford Motor Co. has claimed its Focus sedan beat out the Toyota Corolla for the title of 'best-selling car in the world' for the second year in a row. The declaration was based on independent sales figures from January to September of 2013, according to USA Today. Last year, Ford used data from the analysis firm Polk to support its claim of having the best-selling car of 2012. Toyota objected, stating the Corolla sold more units. The numbers eventually showed that the Ford Focus was the best selling nameplate of the year, but may have been second to the Toyota sedan overall since multiple variations of the Corolla are sold under different nameplates around the world. Data from the analysis firm R.L. Polk found Focus registrations from January through September 2013 reached 856,587. Ford can thank booming car sales in China, where the automaker sold 303,481 units, for a sizable chunk of that number, which was a 16 percent increase over 2012. "Our success with Focus is the result of Ford's connection to our customers all over the world," said Jim Farley, an executive vice president at Ford. The Focus and Corolla both compete in the popular small sedan segment, along with other hot-selling cars like the Honda Civic, Hyundai Elantra and Chevrolet Cruze. These vehicles make a up a large portion of sales for their respective automakers, as they tend to hit a sweet spot for many consumers, coming with a starting sticker price under $20,000, solid fuel economy, plenty of cargo and passenger room and, lately, sharp exterior design and sportier driving dynamics. Related Gallery 2013 Ford Focus ST Test Drive Ford focus