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Ford recalling nearly 5,700 2014 F-150s for power steering issue

Ford is recalling 5,675 of its 2014 F-150 pickups over an issue with the electric power steering system. There haven't been any injuries or accidents due to the issue.
Ford spokesman Mike Levine told Autoblog that the "electric power-assisted steering and motor position sensor gear were incorrectly installed by a supplier," leading to the recall.
While the recall is larger on the surface, it's important to note that only 260 trucks have been delivered to customers. The remaining pickups are currently en route to dealers. The affected vehicles were manufactured between May 26 and June 19.

Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford exec downplays idea of aluminum-intensive cars

Ford certainly made waves when it rolled out the all-new 2015 F-150 made primarily out of aluminum. But while trimming weight off its vehicles is a top priority for the Detroit automaker, we shouldn't expect the lightweight metal to be used as widely on passenger cars as it has been on its new pickup. Speaking at the Automotive News World Congress on Wednesday, top Ford exec Joe Hinrichs said that using aluminum in passenger cars isn't as beneficial as it is in trucks – primarily because the weight savings isn't as dramatic, or as deeply needed. Though improved fuel economy is certainly one advantage of aluminum construction in a truck like the F-150, low prices at the pump have prompted Ford to highlight another advantage, and that's capability: With less weight on its own, a lighter-weight truck can carry and tow more than a heavier one, because it all comes down to combined weight ratings. Ford is expected to make the new F-Series Super Duty largely out of aluminum for the same reasons, and we wouldn't be surprised to see the next Expedition use the material as well. But while certain components in Ford passenger cars will be made of aluminum, we shouldn't expect entire chassis and bodywork assemblies to use the material as extensively as on the F-150, or on more upscale passenger cars from the likes of Audi or Jaguar. Dearborn is, however, investing in other lightweight materials. It has a joint venture with Dow Chemical to put carbon fiber into mass production, much as BMW has with its i3. The Blue Oval will use a combination of carbon and aluminum on its 2017 GT supercar, and it has stripped weight by removing amenities from the 2016 Mustang GT350R, but apparently neither is a method Ford can practically apply to its volume models. Related Video: Featured Gallery 2015 Ford F-150 View 36 Photos News Source: TheDetroitBureau.com, Automotive News - sub. req.Tip: Ford Green Ford aluminum joe hinrichs