1965 Ford Mustang Mustang Gt Fastback on 2040-cars

Auto blog

New car market raining on convertibles' parade

Whether fitted with soft or hard folding lids, today's droptops are better than ever for year-round motoring. Advancements in power top mechanisms, sealing, aerodynamics, structural rigidity, rollover safety and creature comforts like heated and cooled seats mean that modern convertibles are more versatile and better to drive than ever before. Yet the segment's sales took a dive during the recession and haven't come back, Automotive News reports.
Part of that is because automakers are looking at today's more sensible buyers and simply not developing as many new models, and that lack of fresh iron is curbing sales. AN cites R.L. Polk data which notes that only about one percent of new vehicles registered in the US last year had tops that folded. Back in 2009, it was 1.4 percent, and it was 2 percent in 2006. All-in, some 151,636 convertibles were registered in 2012. That's more units more than were registered in each of the past three years, but the market has also grown as the economy has picked up speed, and as a percentage of new vehicles purchased, convertible sales are lagging.
Thus far in 2013, the Ford Mustang is America's top-selling convertible, with 6,421 units registered through the end of April, followed by its rival, the Chevrolet Camaro, at 4,751 units. The Volkswagen Beetle isn't far behind, with 4,305, but from that point, it's a steep drop off to the fourth-place Mercedes-Benz SL-Class and its 2,380 sales.

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

Ford creates F-150 Sandcat to promote Halo 5: Guardians

Halo 5: Guardians is about to hit Xbox One, and Ford is celebrating with the reveal of this one-off F-150. Built by the Blue Oval specialists at Galpin Auto Sports, the Ford F-150 Halo Sandcat is designed for deployment by the United Nations Space Command. It's based on a 2015 Ford F-150 Lariat SuperCrew 4x4 with the 3.5-liter EcoBoost V6 and FX4 off-road package. It's then upgraded with a Baja XTR package from Addictive Desert Designs, complete with FOX Racing shocks, Deaver leaf springs, a Currie floating rear axle, 17-inch wheels, and upgraded fenders, side steps, and chase rack. It's all capped by a custom Halo-themed body wrap, and fitted with an Xbox One hooked up to displays in the back of the headrests. Fans will be able to check it out at the LA Convention Center during the E3 video game show, and dream of driving it on some far-off planet to combat whatever space monsters the Master Chief has been assigned to eradicate. Jun 12, 2015 | LOS ANGELES Ford F-150 Halo Sandcat Lands at E3 to Promote Halo 5: Guardians for Xbox One Ford, Xbox, 343 Industries and Galpin Auto Sports are celebrating the release of Halo 5: Guardians for Xbox One with a special version of the 2015 Ford F-150 that is so awesome, it could have been designed by the Master Chief himself. The Ford F-150 Halo Sandcat is a one-of-a-kind vehicle inspired by Halo's United Nations Space Command vehicle design. It will be on display at E3 2015. Based on the all-new Ford F-150, the toughest, smartest, most capable F-150 ever, F-150 Halo Sandcat is special enough to have been officially designated the M552 codename by the United Nations Space Command – closely matching F-150's official Ford codename, P552. The F-150 Halo Sandcat started as a 2015 Ford F-150 Lariat SuperCrew 4x4 with 3.5-liter EcoBoost® engine and FX4 off-road package. To turn the truck into the Sandcat, Galpin Auto Sports added an arsenal of modifications to give it a United Nations Space Command militaristic style that Halo fans will instantly recognize. The F-150 Halo Sandcat starts with Addictive Desert Designs' Baja XTR off-road conversion kit, which includes custom FOX Racing shocks, Deaver leaf springs, a Currie full floater rear axle, ADD fenders, side steps, a chase rack and 17-inch wheels with off-road tires to go along with a full custom Halo body wrap. Inside, there's an Xbox One custom gaming system with displays mounted in the rear head restraints.