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2015 Ford F-150 shaves 700 pounds, adds 2.7-liter EcoBoost [w/video]

The Ford F-150 is one of the best selling vehicles on the planet. Considering that, one can imagine that when it comes time for a redesign, there are hardly any half measures. For its lucky thirteenth generation, Ford has gone all-in on the single most important vehicle in its portfolio, redesigning it from the ground up.
The big news is the F-150's new, lightweight, Atlas-inspired body. Ninety-three percent of that new body is made from a sort of aluminum alloy not unlike what the US military uses in its M2 Bradley fighting vehicles and Humvees, and it accounts for up to 70 percent of the F-150's 700-pound weight reduction. As a side benefit, the aluminum body should prove more resistant to dents and dings. Built Ford tough, indeed.
If you're wondering where the other 30 percent of that 700-pound weight loss went, 8.5 percent (60 pounds) came from the increased use of high-strength steel (up from 23 percent to 77 percent) in its ladder-box frame. Ford claims this steel is comparable to some of the heavy duty pickups used by its competitors, with a PSI rating of 70,000.

Here's what the UAW will be angling for in next year's contract negotiations

The United Auto Workers union is about to enter a new round of negotiations with the Detroit Three automakers, and this time, the focus is on the end of the two-tier wage system. Introduced in 2007, the two-tier wage system was enacted to allow General Motors, Ford and Chrysler to categorize its hourly employees under two categories: Tier 1 for veteran employees with full rights and benefits, and Tier 2 for short-term or entry-level employees compensated under a different schedule. The idea was that the system would permit the automakers to invest more in their plants and hire new employees as part of their respective recovery plans without being saddled with all the costs associated with hiring full-time employees. Now that the automakers are (more or less) back on their proverbial feet, however, the UAW wants to see an end to the two-tier system, and will likely make that a center-point of its negotiations next year to replace the current arrangement that is scheduled to end in September 2015. Not all members of the UAW will necessarily be interested in ending the two-tier system, however. According to The Detroit News, some Tier 1 workers may be more interested in negotiating a raise in their hourly rate – something which they haven't received in almost a decade. Tier 2 workers, meanwhile, may be more motivated to keep the tiered system in place, as their arrangement includes provisions for profit-sharing payments that have seen the automakers pay out billions to so-called short-term employees in lump-sum payments. Reconciling the two competing demands from two categories of union members and presenting a united front in negotiations may prove the biggest challenge for the UAW's new president, Dennis Williams. And with the right to strike – something which was suspended during the last round of negotiations in 2011 – the union has a bigger bargaining chip in its pocket.

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.