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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Ford GT concept adorns Forza 6 cover

Ford has rolled in to the Detroit Auto Show this week with a staggering array of performance machinery, including the new GT Concept, Mustang GT350R and F-150 Raptor. That's the exciting part. The thing is, that most of us won't have the opportunity to drive any of them, let alone really wring them out on the track. Fortunately, they'll all feature in the upcoming release of Forza 6. Not only that, but the new Ford GT will adorn the box cover as well. Featuring on the cover of the latest installment of what Microsoft (citing Metacritic ratings) says is "the highest-rated racing series of the past decade" would be a coveted place of honor for any automaker. The box art for the original version (at least the one first released in North America) featured a modified Acura NSX, followed by a Nissan 350Z drifter on Forza Motorsport 2, an Audi R8 on Forza 3, Ferrari 458 Italia on Forza 4, an SRT Viper on Forza Horizon, the McLaren P1 on Forza 5 and the Lamborghini Huracan on Forza Horizon 2. This, then, will be the first time a Ford will be the poster child for a new version of the popular game. With carbon-fiber construction, active aero and a twin-turbo EcoBoost V6 pumping out over 600 horsepower, it strikes us as a place well deserved by Dearborn's finest. Microsoft and Ford Unveil Ford GT as the Cover Car for "Forza Motorsport 6" Debuting Exclusively on Xbox One Ford's new line of performance vehicles will star in Microsoft's newest and most advanced racing game DETROIT – Jan. 12, 2015 – Microsoft, Turn 10 Studios and Ford unveiled their new collaboration today at the North American International Auto Show, announcing the all-new Ford GT ultra-high performance supercar as the featured cover car in the next iteration of the acclaimed racing simulation franchise for Xbox, "Forza Motorsport 6," launching exclusively on Xbox One. The GT serves as a technology showcase for Ford with its ultra-efficient EcoBoost engine performance, advanced aerodynamics and lightweight carbon fiber construction. It begins arriving in dealerships in select markets globally late next year. In addition, the companies revealed that Ford's performance vehicle line-up will appear in "Forza Motorsport 6." This includes the GT, Shelby® GT350 Mustang and F-150 Raptor debuted by Ford earlier today at the auto show.

Ford gets its Movement on, releases 'Sounds of Focus' tracks

Ford has, for at least the second year in a row, teamed up with techno promoter Paxahau and a couple of artists to make music in recognition of the Detroit Movement music festival. This time, Movement performers Ataxia and Secrets were selected by Ford, and were invited to spend some time at the automaker's Michigan Assembly Plant, which gives birth to the Ford Focus and Focus Electric models.
Now that we know the what, how about the why? According to Ford, "Detroit is uniquely tied to the origins of the electronic music scene. In the 1980's variations of electronic music stemmed from inspirations of industry, including the automotive sector." So, there you go. If you're interest is piqued, feel free to read the press release, watch the video and listen to the tracks below.