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2013 Ford F-150 Limited

The Ford F-150 received yet another new model for the 2013 model year, the Limited trim, bringing the ways you can order this country's most popular vehicle to a grand total of 10. There really is an F-150 to suit any need now, and the Limited variant slots in at the very top of the range, above the already pampering Platinum model.
While normally I would admit that I'm the least-appropriate person to test a pickup, the fact that this particular trim places a much higher premium on luxury than anything with a bed and Blue Oval badge before it means that I don't need the workman chops of a skilled tradesman to judge how well this truck meets its true aim.
Driving Notes

FCA close to paying off debt, outperforming Ford in earnings

FCA boosting output of SUVs, trucks in U.S. Marchionne says the company no longer needs a merger partner FCA expects to pay off all debt this year "There's a very strong likelihood that we will outperform Ford" MILAN/DETROIT — Fiat Chrysler's shift to sell more trucks and SUVs boosted margins yet again in its North American profit center, making Chief Executive Sergio Marchionne confident he can hit most of the final targets of his five-year turnaround plan. FCA has been retooling some U.S. factories to boost output of lucrative sport-utility vehicles and trucks while ending production of some unprofitable sedans. This put the world's seventh-largest carmaker on track to become debt-free by the end of the year, and allowed Marchionne to make good on his promise to close the gap on larger U.S. rivals General Motors (GM) and Ford. "There's a very strong likelihood that we will outperform Ford in terms of operating earnings in 2018," Marchionne told analysts on an earnings call Thursday. "That's something that if I told any of us in the room here that would've been doable five years ago, nobody would have believed it." As the 65-year-old executive prepares to hand over the reins to an internal successor next year, he said the improvements mean the company no longer needed a partner to survive. The carmaker has often been the subject of merger speculation, especially after its unsuccessful 2015 attempt to tie up with GM. "The necessity to find a partner, to try and guarantee our survival, going forward, is put to bed. I mean we're done," Marchionne told analysts on a post-results conference call. North America accounted for 71 percent of earnings last quarter, and profit margins in the region rose to 8 percent from 7.1 percent a year earlier, even as shipments fell 3 percent. Meanwhile Ford's automotive margin for North America slipped to 6.8 percent, down from 8.5 percent a year earlier.FCA trimmed its expectations for 2018 revenues and forecast adjusted operating profit of at least 8.7 billion euros, at the lower end of a previously given range. Analysts said FCA's margin improvement was impressive, and it could be on the cusp of a big boost from its new Jeep Wrangler and Jeep Cherokee models and its Ram 1500 truck. FCA ready to pay off its debt But the Italian-American carmaker expects to cancel all debt during 2018 — possibly by the end of June — and generate around 4 billion euros in net cash by the end of the year.

Ford moving medium-duty F-Series production from Mexico to Ohio

A few more Ford trucks will be built in the US in the near future with news that production of the F-650 and F-750 medium-duty trucks will move from Mexico to Ford's Ohio Assembly Plant in Avon Lake, OH. Ford hasn't confirmed a precise timeline for the move, but The Detroit News claims the Blue Oval will make the shift later this year or in early 2015.
As Ford spokesperson Mike Levine reminded us, back in 2011, Ford announced in an investor release that it would shift production "after the [Ohio] plant stops current production of the Ford E-Series vans." According to that release, the Ohio factory will also receive $128 million in upgrades to build the new trucks, plus the F53 motorhome chassis and F59 commercial chassis.