1926 Ford Modelt Roadster on 2040-cars

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A 1985 Ford Escort for $915,000? If it was owned by Princess Diana

What makes a used car worth more than the car itself? If it was owned by John Lennon. Or Muhammad Ali. Michael Schumacher, perhaps, or Stirling Moss. This year’s edition from the Hagerty organization of its “Power List” makes for amusing reading even if youÂ’re not on it. But you can make believe that you are. Essentially, the list, which was launched only last year, tracks the impact of celebrity ownership of a vehicle on its value, as measured by its worth at auction. Nearly 400 sales of celebrity cars and bikes have been analyzed from around the world by Hagerty using market data and “expert” analytics. Hagerty is aware, certainly, that famous folks — from royalty, sports, movies and music — grab gobs of attention from ordinary people. ThatÂ’s why the 2023 Power List comprises these categories: Art Cars, Racing Drivers, Movies and TV, Musicians, Royalty, Screen Stars, Sporting Icons. But you don't have to be a rock star or a F1 pilot to get listed: Princess Diana, besides an Escort Turbo RS that she owned between 1985 and 1988, numbered a convertible 1994 Audi 80 Cabriolet and a Jaguar XJS Cabriolet among her rides. HereÂ’s a look at some of the more notable entries: Racing driver category: In pole position was an unlikely titleholder, a 1976 Ford Bronco. This was the car bought new by legendary Canadian Formula 1 driver Gilles Villeneuve and untouched since his death; it sold at the Aguttes auction in Paris last December for $148,000, a huge 210% increase over the $47,800 that Hagerty would value a regular example in the same condition. Just a note: The list doesnÂ’t include race cars, only vehicles kept privately by the drivers. Musicians: A 1974 Rolls-Royce Silver Shadow had been Freddie MercuryÂ’s personal chauffeur-driven transport from 1979 until his death in 1991. Without celebrity ownership, Hagerty would value the Silver Shadow at a lowly $9,500, a car that would take a lot of time, effort and money to restore properly. But add in MercuryÂ’s aura and bids ended at $362,500. “ItÂ’s no surprise that MercuryÂ’s car dominated our Musicians list on the 2023 Hagerty Power List,” the company said. Movies and TV: For those readers now emerging from hibernation since 1968, the news is that the historic Highland Green Mustang from “Bullitt” remains at the top of the Power List for the second year running.

Ford director says company has big efficiency plans, but no dedicated EV

The annual autofest known as the North American International Auto Show previews a plethora of exciting new products that we'll see and drive later in the year, from tiny urban commuters to family sedans and crossovers to hard-working big pickups and SUVs. It's also a once-a-year cornucopia of auto executives and leaders from around the world. "There will be some really fun stuff that you'll hear about in the future" - Ford's Kevin Layden So, in-between dozens of cool new-product unveilings on rotating stages during the two press days preceding the public show, we auto scribes grab what planned and impromptu interviews we can. Sessions with top industry leaders can be hard to get, but I was able to score a seat in a group session with then-General Motors North America president (now executive VP of global product development) Mark Reuss, and I also managed brief one-on-ones with a trio of vehicle electrification leaders, one each from Ford, BMW and GM, and what they said then remains relevant now. First up is Kevin Layden, Ford's Director of Electrified Powertrain Engineering. ABG: Where will Ford go beyond its current Focus EV and hybrids, and will there be a Ford EV and/or hybrid on its own energy-optimized platform one day. KL: We don't want to do a dedicated electric vehicle with all the development costs borne by a niche product. At the Michigan Assembly plant right now we're building the Focus electric, PHEV and EcoBoost on the same assembly line. Also the C-Max, with both a hybrid and an Energi plug-in, and we use that same power pack in the Fusion Hybrid and Energi. We want to be, "The power of choice" [a Ford marketing slogan], so having that choice for customers is very important. And if I want to sell the Fusion, Focus and C-Max globally, we can use these power packs wherever it makes sense. So as we go forward, you'll see us proliferating the power packs we have today. Then the question is, what do we do next? There will be some really fun stuff that you'll hear about in the future. ABG: Is the efficiency difference between a dedicated ultra-efficient vehicle platform and a shared multi-use platform getting smaller as all platforms get more efficient? KL: Exactly. Were going through aero studies now on wheels and tires and hood sealers on base vehicles. We have full aerodynamic wind tunnel studies going on with the base Focus and C-Max, so all of that [aerodynamic improvement] will be there for EVs.

Toyota again claims Corolla outsold Focus worldwide

Toyota isn't convinced the Ford Focus was the best-selling nameplate globally last year. Bloomberg reports that for the second time in seven months, both Toyota and Ford are laying claim to the title. Ford cites R.L. Polk & Co. data that says the automaker moved some 1.02 million Focus models in 2012 compared to just 872,774 Toyota Corolla units. But Toyota says the actual figure is closer to 1.16 million Corolla models.
Last year, Ford said it took the sales crown through the fist half of 2012 based on information from IHS Automotive, but Toyota pointed out those numbers left out models like the Corolla-based Matrix and Auris, as well as the Corolla Fielder and Scion xB-based Corolla Rumion. Whether or not Toyota's belief that all these cars should be counted in the Corolla bucket is accurate or not is seemingly up for debate... as is the question of why it matters so much to both parties.
This time around, Ford is holding the line that the Focus is the "best-selling nameplate," with Erich Merkle, a US sales analyst with Ford saying the company's figure is, "a pure number that is verified by a third party." Toyota, meanwhile, has requested clarification from Polk.