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Malcolm Gladwell reflects on engineering, recalls, and compromise

Journalist Malcolm Gladwell has made a career taking on big, complicated topics and humanizing them to make the unwieldy understandable. He has already done this in bestsellers like The Tipping Point and Outliers, and now he has brought the same approach to automotive recalls in a long piece for The New Yorker. The article titled The Engineer's Lament is framed around an interview with the former head of Ford's recall office about the famous Ford Pinto campaign where the position of the compact's fuel tank could cause it to explode in rear-end collisions. Plus, there are detours into Toyota's unintended acceleration cases and the General Motors ignition switch problem. While all the history is illuminating, the heart of the story comes from an examination at the thought process of engineers, and how their thinking differs from other professions. Gladwell comes off as sympathetic to auto engineers in this piece. While he admits that they often approach problems in a sterile way, the writer doesn't try point that out as a failing. It's merely a fact to be understood. The story itself is quite lengthy, but well worth a read if you have the time for an insiders view into how these recalls are assessed on the inside.

Ford could make as much as $13k profit for every F-150

The Ford F-Series is a perennial member of the US bestseller list with the title in its brawny grasp for over 30 years, and the truck ranks as the top-selling model over $50,000 in the country. It shouldn't come as a shock then that the model is a major buttress of Ford's bottom line. Have you ever wondered just how vital the trucks are to the Blue Oval's health, though? Some math based on recent figures suggests they might be even more important than you think. Automotive News recently did the calculation and came up with that each F-150 sold contributed about $13,333 to the company's profits. That number was based on a statement from Ford CFO Bob Shanks that the automaker could have made another $1 billion in North America for the first quarter with a repeat of last year's sales of the F-150 and Edge, with 60,000 more trucks and 15,000 additional crossovers. If those 75,000 missing vehicles cost the company $1 billion, then they averaged $13,333 each. Also, the F-150 makes up 80 percent of the lost sales, so you might even conclude that each pickup brings even more money into Ford. Automotive News also extrapolates further. Based on a forecast of 800,000 F-Series sales this year, that's about $10.7 billion going into Ford's coffers. Obviously, these figures are far from exact since they are based on a single statement from the automaker's CFO. Autoblog reached out to Ford to see if the numbers were accurate, but the Blue Oval wouldn't comment on vehicle profitability. However, AutoPacific analyst Dave Sullivan suggests these figures could be on the right track, if a bit high. "The rough guess has been $10,000. Obviously that is a little different for a $60k truck vs a regular cab 4x2 work truck, but $10,000 is the ball park that is used," he said to Autoblog. If you ever wonder why Ford might be loathe to bring the smaller Ranger back to the US when it's available elsewhere, these huge profits are likely part of the answer. The Blue Oval has little reason to cut into the sales of a model that makes the brand billions. Related Video:

2016 Ford Explorer configurator reveals $30,700* base price, Platinum starts at $52,600*

The a la carte menu for the 2016 Ford Explorer is ready for your... umm... exploring. The first page of the refreshed model's configurator reveals the lineup, including the new Platinum trim, and price increases for three of the carryover models. The base Explorer doesn't change by one red cent: it can still be had for $30,700. The XLT needs $33,400 (a $400 price bump), the Limited goes for $41,300 (a not insignificant $2,900 price increase), and the Sport requires $43,300 (a $200 increase). That new Platinum model goes where no Explorer MSRP has gone before, beginning at $52,600 (*all prices are subject to an $895 destination charge). However, since Ford has put almost everything in it, you can't jack the price up too much further unless you lose your mind in the accessories catalog. You can quickly head that way lower down the order, though. The Limited's price jump appears to be due to the voice-activated navigation system, which comes standard; it was formerly part of a $2,600 option package. The Limited goes up by just $995 when specced with the new 2.3-liter EcoBoost, which raises the power over the 2.0-liter EcoBoost it replaces to 270 horsepower and 300 pound-feet of torque, but doesn't incur any fuel economy penalty. All-wheel drive tacks on another $2,000, safety features like active park assist and lane departure warning come as part of $3,000 Equipment Group A, and you'll still have another three pages of options to get through. On the other hand, if you just want to get your family bundle into an Explorer without spending a bundle, the base model doesn't offer any packages and only has one option over $200. Let the research begin.