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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

2015 Ford F-150 configurator is ready to go to work

Ford is inching towards the on-sale date for the eagerly anticipated, aluminum F-150 pickup. While we're preparing to drive the new truck (expect our take on it sooner rather than later), the best-seller has reached another, albeit more minor, milestone as its online configurator has officially been switched on.
We took to Ford's consumer website to mess about with it and see just how ridiculous of a truck we can build. Among the fun things we discovered were these two nuggets - the most expensive truck we could configure was not the top-end Platinum model, but instead the King Ranch, which rang up at $65,955. The other exciting discovery? The new truck would be available in a questionable shade called Blue Jeans (shown above with the optional contrasting Caribou paint). Yep, Blue Jeans.
You can head over to Ford's consumer page and build your very own aluminum F-150 now. Take a look.

2015 Ford Expedition stays the course, adds EcoBoost power

The era of the body-on-frame, fullsize SUV is rapidly vanishing in favor of smaller, unibody crossovers. However, Ford still sees life in the segment with the reveal of the updated 2015 Expedition, now available (solely) with the company's 3.5-liter EcoBoost V6. The new truck will make its public debut at the 2014 DFW Auto Show in Dallas on February 19.
The loss of the previous 5.4-liter V8 in favor of Ford's 3.5-liter, direct-injected, twin-turbocharged V6 engine might rankle some of the Expedition's fans, but Ford claims that the change gives the SUV better fuel economy, more power and increased low-end torque than before. Unfortunately, official engine specifications won't be released until later this year, but Ford says engine output will be similar to the 365 horsepower and 360 pound-feet of torque that this powerplant produces in other applications. The EcoBoost is mated to a six-speed automatic transmission, and the SUV now uses electrically assisted power steering, for an even greater fuel economy advantage. Ford claims this also allows for better maneuverability at low speeds and better feel at high speeds.
Exterior styling is basically unchanged for 2015. The front end has the same three-bar chrome grille and headlight design, but the lower air dam gets added chrome and LED lamps. The rear gets more brightwork on the hatch, and there's a chrome-tipped exhaust pipe. As before, Ford is offering the Expedition in two wheelbase lengths - 119 inches and 131 inches. A new, optional, continuously controlled damping system alters suspension settings constantly based on 46 parameters and offers comfort, normal and sport modes (just like the Expedition's sister, the recently refreshed and decidedly less-attractive Lincoln Navigator).