29 Model A Rat Rod on 2040-cars

Auto blog

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Get a taste of Ford GT ownership from Dust Devils

It seems that the automotive world might be right on the cusp of getting some kind of follow-up to the Ford GT. It might not be called the GT or even use the coupe's retro look, but rumors point to such a beast being on the way. If the future halo model can inspire as much adoration among fans as the previous ones, then the Blue Oval is sure to have another winner on its hands. To get idea just how closely GT owners are bonded to their cars, take a ride with the participants in the ninth Ford GT National Rally in this short documentary titled Dust Devils. The owners convened with over 80 of the retro supercars in Las Vegas, NV, to admire the coupes and give them a workout on the desert roads. It's especially nice to see the drivers of these limited production Fords unafraid to take their cars to the track and stretch their legs a little. Related Gallery 2016 Honda Accord Coupe V6: Quick Spin View 25 Photos There's just something about the shape of the GT and the GT40 before it that gets everything right aesthetically. The long, low-slung look is simultaneously menacing and lithe, and the growl from the latest model's supercharged V8 is nothing to complain about either. Get just the slightest taste of what it's like to have one of these halo Fords in this clip, from the people that love them the most. News Source: Lets Make Media via Vimeo Ford Ownership Coupe Performance Supercars Videos

New UAW boss Williams talks tough, vows 'no more concessions'

Dennis Williams, the newly elected president of the UAW, had some tough words for American automakers in his inauguration speech at the 2014 UAW Convention, striking down the possibility of any additional concessions from the 400,000-strong union.
"No more concessions. We are tired of it. Enough is enough," Williams said during his speech. UAW employees have not received a raise in nearly 10 years, according to Reuters.
Considering the recent strong results for Ford, Chrysler and General Motors, the union's demands are likely to carry a bit more weight in next year's negotiations. And considering Williams' tough stance, we could be in for some fireworks once negotiations commence.