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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

Ford F-Series Super Duty earns Truck of Texas award

Texans love their pickup trucks, which you already knew. That means the Texas Auto Writers Association and its "Truck of Texas" award is a big deal. And the latest trophy goes to the 2017 Ford F-Series Super Duty. The pickup truck managed to snag TAWA's award at the 2016 Texas Truck Rodeo. The award marks the 13th time Ford's F-Series has been named the pickup king of the Lone Star State. Roughly 70 journalists converged outside at the Longhorn River Ranch, just outside of Austin, TX, for the 23rd annual Texas Truck Rodeo where a host of Ford's vehicles won awards. In addition to the F-Series Super Duty being named the "Truck of Texas," the 2017 Ford Super Duty won the Heavy Duty Pickup Truck award, while the 2017 Ford F-150 with the 3.5-liter EcoBoost V6 engine won the Best Powertrain award. The journalists also awarded Ford for having the "Truck Line of Texas." Ford wasn't the only winner at the Texas Truck Rodeo, as Nissan brought home five awards, including one for the 2017 Titan in the fullsize pickup category and one for the Armada in the SUV segment. Ram also won a few accolades with its trucks. The 2017 Ram 1500 won for being the most luxurious pickup truck, while the 2017 Ram 2500 Power Wagon won the off-road pickup truck award. Last year, TAWA named the 2016 Nissan Titan XD the Truck of Texas, but Ford's all-new F-Series Super Duty managed to keep the Japanese automaker's full-size offering at bay. For the 2017 model, Ford placed aluminum body panels into the F-Series Super Duty's body, which not only shed weight, but also make the truck stronger. Scroll down to see the entire list of TAWA's winners from the 2016 Texas Truck Rodeo. Truck of Texas: 2017 Ford Super Duty SUV of Texas: 2017 Nissan Armada CUV of Texas: 2017 Volvo XC90 Truck line of Texas: Ford Motor Co.

NHTSA probes 2014 Ford Edge Sport 22-inch alloy wheels

The National Highway Traffic Safety Administration is opening a preliminary evaluation into the 2014 Ford Edge Sport for the possibility its 22-inch wheels could break while on the road. This affects an estimated 20,000 examples of the crossover, according to NHTSA. The case that instigated this evaluation was submitted to NHTSA in November 2014. The driver reported that the front, right corner of the vehicle suddenly dipped, and the Edge went into a field. No one was harmed, but upon investigation, the wheel had broken into two pieces, according to The Detroit News. When this happened, this crossover had been driven an estimated 8,500 miles. NHTSA's preliminary evaluations are meant "to assess the scope, frequency, and safety-related consequences of the alleged defect in the subject vehicles." If a problem is discovered during the investigation, this process can lead to a recall. Ford spokesperson Kelli Felker told Autoblog, "We will cooperate with NHTSA on this investigation, as we always do." INVESTIGATION Subject : Wheel Separation Date Investigation Opened: MAY 20, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15020 Component(s): WHEELS All Products Associated with this Investigation Vehicle Make Model Model Year(s) FORD EDGE 2014 Details Manufacturer: Ford Motor Company SUMMARY: On November 29, 2014, ODI received a complaint (ODI No. 10661278) reporting the sudden failure of an original equipment 22-inch alloy wheel rim that failed on a model year 2014 Ford Edge. The right-front corner of the vehicle suddenly dropped while driving, causing the vehicle to drive off the road and into a field. The right-front wheel rim was found to have broken into two pieces. The owner said that there was no prior warning or wheel related problems with the vehicle. The vehicle had been driven approximately 8,500 miles at the time of the incident. A preliminary evaluation has been opened to assess the scope, frequency and safety-related consequences of the alleged defect in the subject vehicles. Related Video: