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Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Ford tumbles to second worst in Consumer Reports reliability survey, list dominated by Japanese [w/video]

It's no secret that MyFord Touch has had its share of problems since being introduced, but the most recent reliability survey from Consumer Reports shows just how much this infotainment system has affected Ford. Just two years ago, the automaker was in the top 10 for the institute's reliability rankings, but since then, it has tumbled to the second-lowest rung just above dead-last Jaguar. In addition to MyFord Touch, CR also attributes a handful of new products that have had issues right out of the gate.
Compiled from 1.2 million subscriber surveys, this year's auto reliability survey heavily favors Japanese automakers, with eight of the 10 spots hailing from Japan. Toyota brands grabbed the top three spots (Scion, Toyota and Lexus - in that order) with Mazda, Subaru, Honda and Acura filling the next four spots. The only non-Asian automaker cracking the top 10 was Audi at number eight.
Audi climbed a total of 18 spots from last year, and Cadillac and GMC round out this year's top gainers breaking into the top 15. Helping Cadillac's upward movement, the CTS Coupe was named the most reliable domestic car. Lincoln, Volvo and Chrysler join Ford on this year's biggest loser list.

Ford bringing C-Max Solar Energi Concept to CES

Solar energy might not be enough to power a usable electric vehicle on its own, but that doesn't mean it can't lend a helping hand. And that's what Ford has in store for the Consumer Electronics Show opening next week in Las Vegas.
Ford has essentially taken its C-Max Energi plug-in hybrid and fitted it with the latest in solar panel technology developed by SunPower, acting like a magnifying glass to capture as much of the sun's energy as possible. So you get the benefit of an electric vehicle, with the range assurance of a hybrid, without needing to draw from the grid.
Ford estimates that a day of charging in the sunshine will give the C-Max Solar Energi concept the same full charge as the production PHEV, with a total range of 620 miles - 21 of which can be run on electric power alone. Otherwise the vehicle - which remains a concept for the time being - is identical to the existing C-Max Energi. The top-selling model in Ford's growing hybrid and electric vehicle portfolio helps put Ford just behind Toyota among the top seller of hybrids in America. Scope out the images in the gallery above and the video clip and press release below for a closer look.