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Ford's Farley apologizes for saying Blue Oval tracks customers with GPS

Ford marketing head honcho Jim Farley made waves at CES this week by telling show attendees, "We know everyone who breaks the law, we know when you're doing it." according to a report by Business Insider. Farley continued by saying, "We have GPS in your car, so we know what you're doing. By the way, we don't supply that data to anyone."
Farley has since amended his statement, saying that Ford dose not, in fact, track its customers in their cars "without their approval or consent."
Apparently carried away with a hypothetical notion, Farley was attempting to describe how Ford might be able to employee aggregated user data for things like accurate traffic reporting and pattern spotting. A Ford spokesperson confirmed with Business Insider that its GPS units are not sharing the whereabouts of drivers, though there are a few on-board services that might do so. After opting in to the services (and presumably being made aware of any/all tracking and data collection), Ford's Sync Services Directions and Crew Chief software do, in fact, allow data collection as a means of improving both systems. Farley added that the opt-in data is not shared, even when being tracked.

Hertz Penske GT latest hot Ford Mustang at the rental counter

Just a couple days after announcing the resurrection of its Rent-A-Racer program, Hertz has revealed a new car being added to its Adrenalin Collection of rental cars. To signify its new partnership with Penske Racing in NASCAR, Hertz introduced a limited-edition version of the Ford Mustang GT, officially called the Hertz Penske GT, at last weekend's NASCAR races in Daytona. If you're like us, the rental specials remind with the original 1966 Shelby GT350-H and its later homage, the 2006 Shelby GT-H.
Visually, the Hertz Penske GT starts out with a black and yellow paint and graphics scheme as well as identifying badges, and Hertz has raided the Mustang parts bin for bits and bobs like a Boss 302 front splitter and Shelby GT500 rear valence to give the coupe its own unique look. The model has also receives performance improvements including upgraded suspension and exhaust, Brembo brakes, a retuned ECU and Recaro bucket seats. As a bonus, Penske Racing's Nationwide Series No. 22 Ford Mustang has been painted to match the new Hertz Penske GT. Other cars in the Hertz Adrenaline Collection include the standard version of the Ford Mustang GT, Chevrolet Camaro SS, Chevrolet Corvette convertible and Dodge Challenger R/T. Scroll down for the official press release for the Hertz Penske GT, or you can always head to your local Hertz airport location to see if they have one on the lot.

UK's Loughborough University improving Ford's 1.0-litre EcoBoost engine

How much does it cost for college students to study zero emissions vehicles? At Loughborough University in the UK, a new Advanced Propulsion Centre (APC) is being built at a cost of a billion pounds ($1.7 billion US). The school has just announce that it will fund a number of grad student positions and is creating a new Chair in Advanced Propulsion Systems, which sounds like a fun job to us. We're weird like that. There will be a total of four professor-type positions in the new Center, including the chair, all focused on teaching students about low-carbon vehicle technologies, specifically electric and hybrid ones. The school is investing 1.5 million pounds ($2.5 million) for the new positions. There is a bigger picture as well, a 26-million pound ($44 million) Advanced Combustion Turbocharged Integrated Variable-valvetrain Engine (ACTIVE) project, which uses funds not only from the school but also from Ford and others. The point of ACTIVE is to study Ford's 1.0-liter EcoBoost engine and "improve further its efficiency and ensure it exceeds 2020 emission regulations." This is already a popular engine for the automaker, and it will need to stay at the bleeding edge of efficiency to remain as important in 2020 as it is today. Loughborough University has been working with automakers on advanced energy technologies for years, for example with Rolls-Royce and fuel cells in 2007 and the Lotus Hotfire engine in 2008. University invests GBP1.5M in advanced propulsion research to advance zero emissions vehicles challenge Loughborough University is investing GBP1.5M over five years in strategic research appointments, inspired by the global challenge to develop the new advanced propulsion technologies required for the move to zero emission vehicles. These appointments reinforce the University's world-class research in low-carbon vehicle technologies, adding new dimensions concerned with electric and hybrid drives. Four appointments will be made, including a Chair in Advanced Propulsion Systems, supported by a number of PhD studentships. The GBP1.5M investment is part of the University's commitment to the recently announced Advanced Propulsion Centre (APC) to support the development of new supply chains for low carbon vehicles. APC is an initiative established by the Automotive Council that will see GBP1 billion of investment from government and industry over the next 10 years.