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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

Ford could post best-ever profits in Q1 2013

Analysts are saying that Ford Motor Company may have earned a record $2.7 billion pretax profit in North America during the first quarter of 2013, a number that represents its highest first quarter profit ever. The impressive earnings are further proof that the American automaker is making a solid comeback as the economy begins to recover.
Morgan Stanley and JP Morgan Chase are estimating that Ford's first quarter North American profit may have topped 12 percent. The firm cited the automaker's fresh lineup, but noted that CEO Alan Mulally needs to uphold the pace as the company works to gain ground in the car and utility segments.
Ford's success has been led by increased demand for its F-Series pickup, the best-selling vehicle in the US for 31 years, and by the Fusion sedan that recently recorded its best-ever quarterly sales in the domestic market. Ford is expected to release its first-quarter revenue on Wednesday, of this week.

2015 Ford F-150 appearance guide takes the truck from mild to wild with options

We already know that the 2015 Ford F-150 has a base price coming in at just $395 more than the 2014 model, despite all of the new standard tech and aluminum-intensive construction in the upcoming version. Now the Blue Oval is finally giving us an idea of what that extra money actually buys customers, with the release of the appearance guide for its latest pickup.
The guide basically explains everything you could want to know about what changes occur among the multitude of trims on the 2015 F-150. There are five levels for the new truck. Although, that is something of a misnomer because most of them are also available with either Sport or Chrome packages, plus the FX4 Off-Road option with Hill Descent Control, an electronic-locking rear axle, off-road shocks and skid plates. With 13 available colors, including 4 new ones, and 14 wheel designs in various sizes, pickup buyers should have no problem specing one to fit their style.
The lineup starts out with the base XL with a black grille and fascia and 17-inch wheels. However, across most of the range the Sport and Chrome packages are also available to add either body-color or chrome accents, respectively. Next up is the XLT with a standard chrome grille but also available with a black, billet-style one with a body-color surround. Things really start getting plush with the Lariat model with leather trim, a three-bar front end and 18-inch wheels. The King Ranch sticks with that look but adds power running boards, 20-inch wheels and two-tone paint. Finally, the top-dog Platinum is all about bling with yet another frontal design, chrome door handles and mirror caps, a big logo running across the tailgate and more.