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Weekly Recap: Chevy and Alfa plot comeback strategies

Chevrolet and Alfa Romeo were two of the 20th Century's most iconic automotive brands. Chevy embodied America's post-war power and confidence. Alfa was the definition of the stylish Italian sports car. They reached halcyon heights in the 1950s and '60s, before declining precipitously amid new competition, changing consumer tastes, and uneven corporate management. Both say 2015 is the start of something better, and this week Chevy and Alfa laid out ambitious plans and showcased new cars that they hope will make them more relevant this year, and in the coming years. Each brand sits at its own crossroads, and their paths forward are as different as the Chevy Cruze and the Alfa Romeo Giulia. Chevy is still a sales beast, as evidenced by its volume of 4.8 million vehicles sold around the world last year. Chevy executives are fond of saying one of their cars is sold every seven seconds, which illustrates the strength and reach of a car brand that is the fourth largest in the world. "Make no mistake about it, we are a brand for the people," said General Motors North America president Alan Batey. But he wants consumers to want to buy a Chevy for its design and technology, not simply because it's affordable. That starts with all Chevys now featuring a distinctive a family look, with sporty cues from the Corvette or strong lines that riff on the Silverado pickup. "We want people to fall in lust with our cars," said Mike Pevovar, executive design director for Chevy passenger cars. "That initial emotional attraction has to be right on the exterior, and that's where form comes into play." Chevy is also loading up its cars, like the freshly unveiled 2016 Chevy Cruze, with technology to appeal to a younger crowd that prizes connectivity. The Cruze will offer Apple CarPlay and Android Auto with its MyLink infotainment system, and OnStar with 4G LTE and wifi. Seeking out younger buyers is also sound business practice: Millennials now outnumber Baby Boomers as the largest single age group in the United States. Younger buyers also can improve a brand's image, which is another area where Chevy would like to improve. Chevy ranks 82nd on Interbrand's Best Global Brand's list, behind 11 other automakers. Apple is No. 1. "We need our own variation of the Genius Bar," Batey said. 2016 Alfa Romeo Giulia View 3 Photos Meanwhile, Alfa is in different shape.

2016 Ford Focus RS mule spotted on US soil

Okay Ford, this is what we like to see. One of our intrepid spy photographers has captured a vehicle that we weren't even sure would see the light of day - the next Focus RS. While this is pretty clearly a mule based on the current Focus ST, as our spy points out, there are a number of giveaways about this hot hatch's true nature.
Indication number one that all is not right with this Focus is the heavily camo'd front fascia, which has been completely reconfigured for duty on the RS. It boasts significantly larger grilles that are meant to accommodate what is likely the 2.3-liter, turbocharged four-cylinder that's destined for the 2015 Ford Mustang. Considering that, then, we can expect around 300 horsepower and 300 pound-feet of torque from the hottest of Foci, although it's entirely possible that the production model could climb even higher, to around 330 hp.
The front fascia tweaks are complemented in the back by a modified rear bumper, which fails at hiding a pair of exhaust tips quite unlike the standard Focus ST's center-exit exhaust. Other obvious changes include the wheel/tire/brake package on this particular car. Larger 19-inch wheels are shod in super-sticky Michelin Pilot Super Sport tires in 235/35/19 while the brakes feature what we think are four-piston calipers, possibly from Brembo, up front.

Ford gives police chiefs tech to surveil officers in their own cars

Police officers certainly have a difficult job in keeping the streets safe, but as public employees in positions of authority, there is still a very real need for oversight. To that end, Ford is partnering with a tech company to offer a new system called Ford Telematics for Law Enforcement on its line of Police Interceptor patrol vehicles that could make cops safer, while giving cities a better idea of what its officers are doing.
The system streams live data about cruisers back to the home base to people like the police chief or shift supervisor. That info includes expected things like speed, location and cornering acceleration, but it gets incredibly granular as well, with records of things like if emergency lights are on, or even if an officer is wearing a seatbelt.
Ford Telematics for Law Enforcement "ought to protect officers as much as it protects the public," said Ford spokesperson Chris Terry to Autoblog. Constantly monitoring patrol cars offers cities a lot of advantages, too. First, it reduces potential liability because a department can prove where each vehicle is at all times. Also, officers know they are being watched and may potentially drive more safely.