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Ford considering return to Le Mans with new EcoBoost LMP2

If you want to see a Ford racing prototype, you need look no further than the United SportsCar Championship, where the Blue Oval fields two Daytona Prototypes powered by an EcoBoost-branded 3.0-liter twin-turbo V6. But according to the latest rumors, that may not be enough for Ford, which has as much brand to promote overseas as it does back home.
That could be why Racer magazine is reporting that Ford may be poised to return to Le Mans in the coming years. As we all know, Ford competed at Le Mans in the mid-through-late '60s, bringing home four consecutive overall wins with the legendary GT40. The new program would not, according to Racer, seek to relive those glory days, but would instead compete for class wins in the LMP2 category.
Currently, LMP2 regulations are somewhat split between the United SportsCar Championship in North America on the one hand and ACO-sanctioned series like the European Le Mans Series, Asian Le Mans Series and FIA World Endurance Championship on the other, but plans are underway for the regulations to be unified in time for the 2017 season. That could be when Ford is targeting its return, allowing it to compete on both sides of the Atlantic to maximize its exposure.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Toyota again claims Corolla outsold Focus worldwide

Toyota isn't convinced the Ford Focus was the best-selling nameplate globally last year. Bloomberg reports that for the second time in seven months, both Toyota and Ford are laying claim to the title. Ford cites R.L. Polk & Co. data that says the automaker moved some 1.02 million Focus models in 2012 compared to just 872,774 Toyota Corolla units. But Toyota says the actual figure is closer to 1.16 million Corolla models.
Last year, Ford said it took the sales crown through the fist half of 2012 based on information from IHS Automotive, but Toyota pointed out those numbers left out models like the Corolla-based Matrix and Auris, as well as the Corolla Fielder and Scion xB-based Corolla Rumion. Whether or not Toyota's belief that all these cars should be counted in the Corolla bucket is accurate or not is seemingly up for debate... as is the question of why it matters so much to both parties.
This time around, Ford is holding the line that the Focus is the "best-selling nameplate," with Erich Merkle, a US sales analyst with Ford saying the company's figure is, "a pure number that is verified by a third party." Toyota, meanwhile, has requested clarification from Polk.