2014 Ford Fusion Se on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2014 Ford Fusion order guide reveals new base Hybrid model, equipment changes

We've gotten our grubby little digits on the dealer order guide for the as-yet-unreleased 2014 Ford Fusion thanks to an anonymous tipster, and while there isn't much that's unexpected, there are some meaningful equipment changes to report after the rakish sedan's first year on the market.
Mechanically, the big news is, of course, the recently confirmed availability of the 1.5-liter EcoBoost four-cylinder paired with a six-speed automatic. The powertrain replaces the 1.6-liter automatic setup of 2013, though if you want a manual transmission, you'll still get the extra .1-liter of displacement.
On the equipment front, there are newly available rear inflatable seatbelts - as seen previously on the Explorer - along with a new heated steering wheel and cooled seat option on Titanium and Titanium Hybrid models (the latter two options will be late availability).

Ford Mustang pinball machine has supple wrist, plays by sense of smell [w/video]

Ford didn't have anything major to show off at the 2014 Chicago Auto Show, so it seems it instead opted to have some fun - it brought a row of pinball machines to the show. Yes, pinball machines.
We originally told you about the Stern Pinball Ford Mustang machine a few days ago, and as day two of the Chicago show is a bit of a slow one, we opted to head to the show floor and get some snaps of the bank of new machines. Not surprisingly, there's plenty for the Mustang fan in each of these machines, ranging frond different models, to logos to a full model.
Take a look below for our full gallery of live shots, available up top. Then head below for our original gallery of stock images, along with a video and press release on the new machines.