2014 Ford Fusion Se on 2040-cars

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Automakers' rush on aluminum may result in shortage

Aluminum is the new buzzword in the automotive industry. The latest Range Rover and Range Rover Sport both take advantage of the lightweight material to shave huge amounts of body fat (only it's called "aluminium" over there). Audi and Jaguar have been using the stuff for years in their A8 and XJ, respectively, and now, aluminum is going mainstream, arriving on the 2015 Ford F-150.
While we're excited to see aluminum make an impact outside the premium market, its widespread adoption apparently won't come without some problems, notably in terms of supply. "There isn't an automotive manufacturer that makes vehicles in North America that we're not talking to," Tom Boney, of Novelis, the largest global supplier of aluminum sheetmetal, told The Detroit News.
According to Boney, Ford's use of aluminum on such a large scale has forced auto manufacturers in "every boardroom" to reconsider their plans following the F-150's unveiling, for one simple reason: there's not exactly enough aluminum to go around, at least in the short term. The auto industry presently only accounts for six percent of the aluminum sheet produced, but as the material is adopted by more and more brands, that figure is expected to swell to 25 percent within the next six years.

Ford Focus Electric gets $6,000 price drop, now starts at $29,995

In early 2013, the Nissan Leaf shed a massive $6,500 from its $35,200 base price to offer a new starting price of $28,800. Since then, we have seen numerous other plug-in vehicles get smaller price tags, from the Honda Fit EV (lower lease price) to the Chevrolet Volt (around $5,000 lower) to the Mitsubishi i (a $6,130 drop). Last year, Ford lowered the $39,200 price of the Focus Electric by around $4,000, but that hasn't been enough to get the Ford EV to really compete, saleswise, with other plug-in vehicles on the market. But wait, as they say, there's more. This past weekend, Ford lopped another $6,000 from the price of both the 2014 model year Focus EVs currently on dealer lots as well as the redesigned 2015 models that are now rolling out (they're basically the same car, minus some appearance changes). Ford spokesman Aaron Miller confirmed to AutoblogGreen that the Focus EV will now start at $29,995 and said that reducing the price should make the Blue Oval's only pure EV competitive. "We hope by reducing the price we're giving consumers another reason to consider it," he said. Through the end of September 2014, Ford has sold just 1,534 Focus EVs in the US (the model sold 1,335 in the first nine months of 2013). For comparison's sake, the Nissan Leaf starts at $29,010 and sells around 3,000 units a month in the US. Miller notes that the Focus EV has been selling the best on the West Coast, and is also doing well on the East Coast. After that, he said Atlanta and the Great Lakes area also see decent sales of model's admittedly small pie. We can only assume that offering the EV for under $30,000 will make that pie somewhat bigger.

Ford Fiesta becomes UK all-time best seller

We may regard Ford as an American automaker, but ask a Brit and they may tell you otherwise. The Blue Oval has, after all, been selling cars in the UK since 1903, and started manufacturing there as far back as 1911 when it began local production of the Model T in Manchester. Last year Ford ended 100 years of vehicle manufacturing in the UK when the last Transit van rolled off the assembly line in Southampton, but it's still the biggest-selling automotive marque in Britain.
Ford has led the British market for 34 out of the past 45 years, selling more Fiestas than any other company sells any other car in the UK since 2009... when it overtook the Focus. In fact the Fiesta has now become the best-selling car in British history, topping 4,115,000 units since its introduction in 1976. The previous record was held by - you guessed it - another Ford: the Escort sold 4,105,961 units over the course of its 32 years on the British market.
Although the Fiesta is no longer manufactured in the UK (previous versions having been built at Dagenham until 2002), engines are: the EcoBoost line was developed at the company's R&D center in Essex and are built at the factory in Dunton, while its diesel engines were developed at Dagenham in East London. Even the 1.6-liter EcoBoost engine in the Fiesta ST is built in South Wales.