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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.
The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.
"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Autoblog Minute: Ford Ranger, UK Mustang, Hyundai Hybrid

Ford may bring the Ranger back to the US, the UK goes nuts over the Mustang, and the battle of hybrids heats up with spy shots of the Toyota Prius and a new Hyundai. Autoblog's senior editor Greg Migliore reports on the weekly recap edition of Autoblog Minute. Show full video transcript text [00:00:00] Ford may bring the Ranger back to the US, the UK goes nuts over Mustang, and the battle of hybrids heats up with spy shots of Prius and a new Hyundai. I'm Autoblog senior editor Greg Migliore and this is your Autoblog Minute weekly recap. 2011 was the last time we saw Ford's midsize pickup in the US but according to a report from the Detroit News we could see production of the Ranger at the [00:00:30] Dearborn automaker's Michigan Assembly Plant as early as 2018. Ranger could compete with the Chevy Colorado and perhaps revive the compact and midsize pickup market for Ford, but the future of Ranger in the US depends a lot on Ford's ongoing negotiations with the UAW. About 2,000 orders for the 2015 Mustang were placed in the UK, tying up production of the pony car until July 2016. According to details in a press release from Ford UK, [00:01:00] it looks like Brits are a lot like their American cousins, opting for the 5.0 liter V8, with Race Red as the popular color of choice. Photos of the 2016 Toyota Prius leaked generating a lot of buzz over the styling. This fourth generation Prius will have some new competition as spy shots of a new Hyundai also surfaced this week. The car is said to be a hybrid and a bonafide "Prius fighter." Those are the highlights from the week that was. Be sure to check out my full recap this Saturday, [00:01:30] including the latest in FCA rumors for 2016. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. UAW/Unions Ford GMC Hyundai Toyota Truck Hybrid Autoblog Minute Videos Original Video