2011 Ford Fusion Sel Auto Blk On Blk Park Assist 49k Mi Texas Direct Auto on 2040-cars

Auto blog

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.

Feds looking into Ford Explorer exhaust leak complaints

There may be a burgeoning problem with exhaust leaks in the 2011-2014 model year Ford Explorer. The National Highway Traffic Safety Administration is examining multiple complaints of a gasoline smell in the cabin of these SUVs. However, the exact cause of this problem is still unknown.
"The agency is reviewing all available data and will take appropriate action as warranted," said a NHTSA spokesperson in an email to Automotive News. Owners seem to generally complain on the regulator's website of the smell entering the cabin through the air vents. At this time, the government organization has not yet opened an official investigation into the problem, though. When it does begin inspecting vehicles, NHTSA posts a detailed breakdown of its public data online.
Similar problems have been reported about the Explorer in the past, though. In 2013, Ford issued a recall for the 2013 model year of the SUV due to a fuel leak that could cause drivers to smell a gasoline odor and repaired them again later for another possible leak. In response to Autoblog's questions, Ford responded via email: "We are not aware of a NHTSA investigation. We are currently reviewing the case and in the event that any action is required, we will address it promptly."