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Ford posts record pre-tax Q3 profit of $2.6B

Ford took in $2.6 billion in pre-tax profits in the third quarter of the year, making for a record trio of months that saw the Blue Oval's year-over-year earnings increase by $426 million. The earnings are being attributed not just to improvements in North American sales, but sales around the globe.
Revenue was up 12 percent, to $36 billion, although net income took a hit, dropping $359 million to $1.3 billion. Ford was dinged with $498 million in pre-tax charges, which are being blamed for the drop in net income.
The news has boosted Ford's hopes for full-year results, bumping it's total profits up past $8 billion, according to Automotive News. The Dearborn, MI-based manufacturer is still expecting a loss in Europe, although it's forecasted less than the $1.73 billion it burned in 2012. In fact, according to CFO Bob Shanks, Ford's European losses dropped by 51 percent year-over year, a huge improvement for the brand.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.

2014 Ford F-150 gets CNG option

Ford is toiling away, installing heavy-duty engine components into select 3.7-liter V6s to allow them to run on compressed natural gas (CNG) and liquid petroleum gas (LPG) in addition to gasoline. That's nothing new, but now, Ford has announced that it will offer the 2014 F-150 with this engine configuration, bringing the Blue Oval's total number of CNG/LPG-friendly vehicles up to eight. The F-150 will be the only half-ton pickup on the market that can run on these gases.
Ford will charge $315 per vehicle to equip the optional engine, but the trucks won't be ready to run on the alternative fuels straight from the factory and must be upfitted with additional equipment. A Ford Qualified Vehicle Modifier will install a separate fuel system for the compressed gases at a cost of $7,500 to $9,500, depending on fuel tank size. With the right-size tank, the F-150 equipped with the CNG/LPG-prepped engine can go 750 miles on one tank of gas, according to Ford, averaging 23 miles per gallon.
The practice of offering flex-fuel vehicles is gaining momentum as businesses take advantage of cheap gas. CNG can be bought for $2.11/gallon on average (per gasoline equivalent), and sometimes for as little as $1.00 in some parts of the US, Ford states. "With the money saved using CNG, customers could start to see payback on their investment in as little as 24 to 36 months," says Jon Coleman, Ford's fleet sustainability and technology manager. The automaker expects to sell a total of 15,000 CNG/LPG-prepped vehicles in the 2014 model year.