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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

How the Ford F-150 SVT Raptor became a reality

The camouflaged Ford F-150 SVT Raptor prototype captured above blazing its way across the desert during a test run left company engineers giggling in amazement, reveals Jamal Hameedi in a new Autoweek video. Ford's global performance vehicle chief engineer, accompanied by senior exterior designer Bruce Williams, sat down with the publication to discuss the concept and development of the automaker's super off-road F-150.
Designing a high-performance pickup in 2008, right when the cost of gasoline was going through the roof, seemed insane at the time, but the team pushed forward with the innovative vehicle regardless. The interview includes plenty of Ford B-roll footage as visual candy, and the conversations include discussions about exterior design, ride comfort, anti-lock brake tuning, suspension engineering, weight reduction and why it was necessary to make the Raptor visually different than Ford's standard F-150. The model's origin story is very interesting, and you can learn more about it by watching the video below.

Ford Fiesta becomes UK all-time best seller

We may regard Ford as an American automaker, but ask a Brit and they may tell you otherwise. The Blue Oval has, after all, been selling cars in the UK since 1903, and started manufacturing there as far back as 1911 when it began local production of the Model T in Manchester. Last year Ford ended 100 years of vehicle manufacturing in the UK when the last Transit van rolled off the assembly line in Southampton, but it's still the biggest-selling automotive marque in Britain.
Ford has led the British market for 34 out of the past 45 years, selling more Fiestas than any other company sells any other car in the UK since 2009... when it overtook the Focus. In fact the Fiesta has now become the best-selling car in British history, topping 4,115,000 units since its introduction in 1976. The previous record was held by - you guessed it - another Ford: the Escort sold 4,105,961 units over the course of its 32 years on the British market.
Although the Fiesta is no longer manufactured in the UK (previous versions having been built at Dagenham until 2002), engines are: the EcoBoost line was developed at the company's R&D center in Essex and are built at the factory in Dunton, while its diesel engines were developed at Dagenham in East London. Even the 1.6-liter EcoBoost engine in the Fiesta ST is built in South Wales.