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F-150 just the start of Ford's aluminum plans

Not only have we been told that the 2015 Ford F-150 is tougher, more durable and up to 700 pounds lighter than the current truck, Ford COO Mark Fields said it's also "CAFE-positive." That means, for the first time in the history of corporate average fuel economy standards, the F-150 would be a positive contributor on Ford's CAFE balance sheet instead of being a vehicle it needs to counterbalance with frugal offerings.
Fields' comments made at the Detroit Auto Show were among quotes from other Ford execs that confirmed the carmaker will be using aluminum for more of its vehicles. CEO Alan Mulally said it would "proliferate across our lineup," with speculation being that we'll see it applied to crossover and sport utility models first, since they'll benefit the most. Even gaining the massive scale of using aluminum on the world's best selling vehicle for its first effort - on average, the company sells two times as many F-150s in a single day as Land Rover sells of its aluminum Range Rover in a month - Ford will be looking to further spread the cost of its five-year development investment in aluminum technology. And that should mean better handling and fuel economy for those of us who don't need to wear hardhats at the office.

Recharge Wrap-up: Ford steals Best Green Brand spot from Toyota, EV buyer survey goes online

Chevrolet is one of the Top Global Green Brands of 2014, according to brand consultancy firm Interbrand. Chevy ranks number 32 on the list, which cover brands across a wide variety of segments. The report measures brand perception and brand performance, and the gap between the two is small for Chevrolet. "The company is not only actively demonstrating its environmental commitment," says Interbrand CEO Jez Frampton. "It's communicating those efforts in an authentic way that resonates with customers." Chevrolet cites its Spark EV, Volt and Cruze models as reason for its green cred. This is the first time Toyota didn't take the top spot. Being 32nd is good and all, but other automotive brands ranked much higher than the Bowtie. Ford, Toyota, Honda and Nissan took the top four spots in the report, respectively, with BMW, Volkswagen and Mercedes-Benz all besting Chevrolet. The big takeaway here is that Ford topped the list. In the Top Global Green Brand list's four-year history, this is the first time Toyota didn't take the top spot. Ford was second on the list last year, and 15th in 2012. "Ford embodies everything the business of the future must be: efficient, visionary, flexible, adept at problem-solving, cooperative, and focused on creating shared value," Interbrand says on its website. "From unveiling a first-of-its-kind solar-powered vehicle, the C-MAX Solar Energi Concept, to partnering with peers across sectors to do the seemingly impossible - like creating bio-plastic out of tomato fiber with Heinz-Ford is showing us what's possible." It bears mentioning that Ford's most recent MPG adjustments came after the study was conducted. Ford is also making the news for its 1.0-liter EcoBoost engine earning International Engine of the Year for the third straight year. Awarded Best Engine Under 1.0 Liter, the turbocharged three-cylinder motor earned high praise from judges. "This year's competition was the fiercest yet, but the 1.0-liter EcoBoost continues to stand out for all the right reasons – great refinement, surprising flexibility and excellent efficiency," said International Engine of the Year co-chairman Dean Slavnich. "The 1.0-liter EcoBoost engine is one of the finest examples of powertrain engineering." The 123-horsepower engine powers the Fiesta 1.0-liter EcoBoost, and will be available in a version of the Ford Focus in the US later this year. See more about the award in the press release, below.

Subprime financing on the rise in new car sales, leasing too

We all remember the financial crisis that began several years back. At its core was a splurge of subprime lending for housing loans. The housing bubble burst, triggering a collapse of the mortgage-backed securities market. Apparently, those types of loans still exist in the automotive industry, and the market share for these types of "nonprime, subprime, and deep subprime," loans has grown 13.6 percent compared to the third quarter a year ago.
According to an Automotive News report, high-risk lending expanded to 24.8 percent of total loans in Q3, up from 21.9 percent for this time last year. As this level increased, average credit scores of borrowers dropped to 755, down from 763 a year ago. In that time, the average financing amount increased $90 per vehicle, to $25,963.
At 818, Volvo maintains the highest per-owner credit score, while Mitsubishi has the lowest, at 694. The highest rate of borrowers was at Toyota, with 14 percent of the market, followed by Ford with 13.1 percent and Chevrolet at 11.1.