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Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford Recalls '13 Escape For 11th Time

Only in dealer showrooms for two years now, the 2013 Ford Escape has already been recalled for safety hazards 11 times. The most recent recall for the beleaguered vehicle came Friday, when the company announced it was recalling almost 160,000 Escapes and Focus ST hatchbacks from the '13 and '14 model years because of a wiring problem that could cause the engine to stall. Caused by a faulty wiring harness, Ford said the defect could result in reduced power, hesitation or outright stalling. The company said it knew of no crashes or injuries caused by the flaw. Customers affected will be notified by mail. It was the latest problem for a vehicle beset by recalls from the moment it started rolling off the assembly lines. Starting on July 6, 2012, the '13 Escapes have been recalled for an assortment of problems, including multiple hazards with fuel lines that could result in engine fires, fluid leaks in the engine that could also result in fires, problems with engines overheating, delays in airbags deploying and more. Ford

New Chevy ad suggests truck war is alive and well | Autoblog Minute

Senior Editor Greg Migliore discusses Range Rover spy shots, Faraday Future's new executive hire, and the Chevy-Ford truck war. Ferrari Ford SUV Autoblog Minute Videos Original Video transportation faraday future marco mattiacci