2014 Ford Focus Se on 2040-cars

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How privacy fears are driving automakers in the age of the connected car [w/poll]

A recent GAO report concluded car companies don't adequately disclose how and why they share location data. As cars collect and store more and more data about the whereabouts of their drivers, automakers are responding to critics who say they should be more transparent about how those details are used. Ford is hiring a global privacy policy attorney to craft the company's customer privacy policies in the era of connected and autonomous cars. "In this emerging space, there is an important need to address customer privacy policies," reads a job description posted on the "people and careers" portion of the company's website. "As part of our compliance and ethics organization at Ford, this person will have an immediate and direct impact in shaping existing and future policy and corporate thinking in this area." Ford is creating the new position, based at its Dearborn headquarters, at a time technology advances are outpacing privacy protections. Earlier this year, a report from the federal government concluded car companies don't adequately disclose to motorists how and why they share location data. That report, from the Government Accountability Office, found many car companies did not describe how they shared location data, did not allow consumers to request their data be deleted and that there was a "wide variation" in how car companies retained vehicle-specific or identifiable location data. It noted there is increased risk of location data being used in ways "consumers did not intend." Ford was one of 10 companies the GAO surveyed while compiling its report. Customers are opting to share that data largely by using features like maps and turn-by-turn direction that are run by a vehicle's telematics unit. Depending on the company, it can be unclear how that data is collected, retained or shared. At the time the GAO report was issued, AAA, the nation's largest motoring club, urged carmakers to be more transparent in how they handle data and to offer stronger security protections. Shaping Autonomous Car Regulations At Ford, the new hire could change how the company handles that data. According to the job description, the successful applicant will, "demonstrate visionary thinking around privacy strategy – imagine how consumer and employee expectations around privacy may evolve and how business should adapt, develop approaches that maximize the benefit of data sharing for consumers and business, etc." (Emphasis from Ford).

Ford rethinking vehicle launch strategy

With a new boss at the helm, Ford is looking at new ways to improve its vehicle launches in North America to prevent recent issues that have popped up with models like the Lincoln MKZ, Ford Escape and Ford Fusion. Speaking with Automotive News, Ford's new president of the Americas, Joe Hinrichs, revealed a few ways the automaker plans to avoid early build issues such as the engine fires on certain 2013 Escape and Fusion models and months-long delays for customers to receive their MKZs.
It sounds like the root of the problems may have been Ford's relationship with suppliers compounded by the fact that the product surge came on the heels of the recent industry-crippling recession, and in the AN article, Hinrichs says improvements are being made to reduce problems during the launch of new or redesigned models. Three such improvements that were implemented during the first quarter of this year including more rigorous quality comparisons, better use of computer technology to catch major problems sooner and hiring engineers to work closer with suppliers.

2015 Ford Mustang option prices gallop onto the web

The 2015 Ford Mustang is one of the most anticipated cars of the year, despite the fact that production hasn't yet begun. What's a pony car fan to do? It turns out that Ford already has pricing and options information about the vehicle in its dealer ordering system. A few enterprising folks have snapped some pictures from it and have posted them online. You might not be able to drive your car yet, but you can at least see what it might cost.
At the moment, Ford appears to be splitting the Mustang into five models - 3.7-liter V6, 2.3-liter EcoBoost, GT with the 5.0-liter V8, 50th Anniversary and SVT. There are 10 available paint colors, 2 of which require an extra outlay. Triple Yellow is $495, and Ruby Red Tint is $395. Regardless of model, navigation goes for $795, and reverse parking assist is $295.
For both the EcoBoost and GT, the six-speed automatic tacks an extra $1,195 to the sticker, and adaptive cruise control is the same price. The GT also has a limited-slip 3.55 rear end for $395 and a GT Performance package for $2,495. Recaro leather seats add an extra $1,595. For the EcoBoost, there's something called EcoBoost Performance package for $1,995. The system doesn't say what the packages include.