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Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Here's how much the new Ford Mustang will cost in Germany

While you can find Ford Mustangs across Europe, they were brought over there courtesy of importers, rather than Ford itself. That's changing with the 2015 pony car, as Ford will be selling it directly through its overseas dealers. Now, we know how much German customers will be shelling out for the muscle car, courtesy of the maniacs at Mustang6G. Not surprisingly, there's a fairly hefty premium compared to US prices. The base Mustang, with its 2.3-liter, turbocharged four-cylinder and six-speed manual transmission will start at 34,000 euros ($40,214, at today's rates), while the 5.0-liter V8/six-speed-manual model starts at 39,000 euros ($46,127). The Mustang Convertible demands an extra 4,000 euros ($4,731) while the optional six-speed automatic elevates the price by 2,000 euros ($2,365), regardless, in both cases, of whether there are four or eight cylinders under that long hood. While those prices are certainly pretty dear compared to what we pay in the US, the Mustang is a genuine bargain compared to some of Europe's other sports coupes. The German market BMW 4 Series starts at 36,050 euros ($42,638), while a base 435i calls for 48,100 euros ($56,891). It's a similar story with the Audi A5/S5. As for the Mustang's arch-nemesis, the Chevrolet Camaro, which is only available with the SS model's 6.2-liter V8, starts at 39,990 euros ($47,298), comparing quite evenly with the 5.0-liter GT.

Ford confirms launch of new Tourneo vans and Ecosport in Europe for Geneva

We've already seen plenty of what the Geneva Motor Show will have in store for us in less than two weeks, but most of the confirmed debuts that were announced so far have generally been luxury or performance cars. Ford, on the other hand, will be showing off a couple of its new family-friendly models for European buyers to enjoy.
On the larger side of things, the full range of Tourneo vans (shown above) will be on display, including the introduction of the new Tourneo Courier model, but Ford will also be showing off the all-new EcoSport crossover, which is based on the automaker's Global B platform and will be positioned beneath the Kuga, better known here as the Escape. The subcompact EcoSport was originally unveiled at the Beijing Motor Show last April.