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2013 Ford Mustang V6

Secretary Trim, Evolved
There was a time not so long ago when opting for a base Ford Mustang meant getting little more than some sheetmetal, an anemic four-cylinder engine and what may very well have been the world's most disappointing automatic transmission. During the Fox Body years, Ford seemed hell-bent on living up to Carroll Shelby's derogatory description of the coupe as little more than a runabout for demure office assistants, and the result was a base model with fewer sporting intentions than a Dilbert day calendar.
Some 20 years later, hopping behind the wheel of an entry-level pony is an entirely different experience. With all of the menacing aesthetics of the brawnier GT, a well-equipped interior and a drivetrain that toes the line between efficiency and power better than few before it, the 2013 Ford Mustang V6 is an attractive option for buyers in the big coupe market. But is it attractive enough to forgo the beastly GT?

Jay Leno's Garage goes eco with Ricardo HyBoost

"Now before you turn away, this is not another boring hybrid car thing..." Despite the slightly defensive introduction from Jay, the latest episode of Jay Leno's Garage is actually pretty fascinating. The Ricardo HyBoost is a 2009 Ford Focus that has had a 1.1-liter engine swapped in for the stock 2.0-liter four. That might not get you performance enthusiasts out there fired up, until, that is, you hear that the 1.1L is also fed by both a turbocharger and an electrically driven supercharger for an instant-on "torque-fill" effect. Sounds about right, considering that Ricardo engineering is part of the genius behind the McLaren P1.
Perhaps most exciting of all, the Ricardo folks say that the package should run somewhere in the neighborhood of $1,100. A sort of performance-hybrid that makes sense for the frugal driver and the enthusiast one, then. There's a lot more to the HyBoost, all of which can be seen in the video below.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.