1964 Ford Falcon Futura on 2040-cars

Auto blog

Lincoln dealers to build standalone dealerships separate from Ford

Way back in 2011, Ford Motor Credit Co. established Lincoln Automotive Financial Services as part of what Automotive News called "a campaign to set the Lincoln brand apart." Lincoln's been on a wild, public ride in the seven years since, which included a near-death experience in 2013 under former Ford CEO Alan Mulally. But Ford's luxury brand has rebounded and is ready to take another shot at setting itself apart. Automaker execs have asked dealers with twinned Ford- Lincoln dealerships in 30 major U.S. markets to build standalone stores. According to company data, the move isn't a gamble — dealers with standalone showrooms sell more vehicles. Lincoln's standalone dealerships in the 30 major U.S. markets that account for 70 percent of luxury segment sales increased 48 percent from 2014 to 2017, compared to an overall Lincoln brand sales increase of 18 percent. After a former Ford-Lincoln dealer in Minneapolis opened a devoted Lincoln store this January, sales have climbed 60 percent so far this year. Dealers in Orange County, California, and Atlanta, Georgia have seen sales double since opening exclusive Lincoln storefronts. The sales manager at the Atlanta dealer said, "Customers have pulled up and said, 'This is how it should be.'" Robert Parker, Lincoln's head of marketing, said, "Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment." That issue repeatedly comes up when a mass-market brand launches a luxury product; observers have lately wondered how much the issue affects sales of Hyundai's Genesis brand. Out of 845 Lincoln showrooms nationwide, there are 150 Lincoln dealers in those 30 major U.S. markets. So far, 72 dealers have made or are working to make the standalone switch on their own. Lincoln is asking the remaining 78 shops to follow suit, to agree to a new facility by July 2019 and to have the store finished by July 2021. Only the showrooms would need to be exclusive, service and other back-end departments can remain in Ford-branded complexes. Wielding the carrot, Lincoln will help dealers with relocating, and pay more for every car sold. Wielding the stick, Lincoln said that come Q2 2019, it won't let twinned dealers sell Black Label trims if they don't already. Over the next couple of years, Lincoln will complete the revamp of its lineup. Said marketing honco Parker, "The next phase of the transformation is critical.

Ford dealer loses Super Bowl bet, pays $300K to lucky customers [w/video]

A Missouri Ford dealership's Super Bowl weekend sale cost it big when the improbable happened. Hutcheson Ford ran a promotion from January 29 to February 1, called the Super Weekend Sale. The gist was, if any customer purchased a vehicle between those dates and either the opening or second-half kickoff of the big game was returned for a touchdown, the dealership would refund the purchase price.
In the dealership's defense, it seemed like a safe bet. According to the mathematicians, there was just a 2.5-percent chance of either half opening with a touchdown return. But that didn't stop Seattle's Percy Harvin from doing his part to ruin Denver's evening, returning the second-half kick for an 87-yard touchdown run. Twelve Hutcheson customers were eligible for refunds thanks to the return, with prices ranging from $10,000 to $55,000, according to Automotive News. The total amount shelled out by the dealership? $300,000.
"At least we're not like that furniture guy that lost $7 million," dealership marketing manager Kathleen Frazier told AN. We think it was a big success." The dealership did take out insurance to cover its losses, meaning the $300K won't come entirely from its pockets.

2015 Ford Mustang 50th Anniversary Edition says 'happy birthday' in New York

Fifty years ago this week, Ford debuted the first-ever Mustang at the New York World's Fair. And to celebrate, the Blue Oval is offering up this special, 50th Anniversary Edition 2015 Mustang, which makes its debut at the New York Auto Show. It'll be a seriously limited affair, with only 1,964 examples of the special edition Mustang slated to be produced (the number chosen to coincide with the 'Stang's first year in production). But for those who raise their hands for the 50th Anniversary package, there's a pretty sweet package in store.
The 50th Anniversary Edition is based on the 2015 Mustang GT with the Performance Pack, and is only available in two colors: Kona Blue, or Wimbledon White (pictured). The car also comes fully loaded - the only option for buyers to choose is the transmission. Should you opt for the six-speed automatic, you'll get a limited-slip rear differential with a 3.55:1 final-drive ratio (the 50th Anniversary car is also the only way to get a slushbox-equipped 'Stang with the Performance Pack). Selecting the six-speed manual 'box will net you a Torsen differential with a 3.73:1 ratio. All 50th Anniversary cars will be powered by Ford's 5.0-liter, naturally aspirated V8, estimated to produce more than 420 horsepower and 390 pound-feet of torque in the 2015 Mustang.
Inside, there's a cashmere-stitched, leather-wrapped steering wheel, with a similar detail found on the instrument panel, shift boot, door inserts, seats, and center armrest. Two-tone leather/black upholstery is also part of the 50th Anniversary package, and of course, there's a special logo on the seats.