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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Dan Gurney, legendary all-American racer, dies at 86

American racer Dan Gurney, who raced and won in Formula One, the 24 Hours of Le Mans, IndyCar and NASCAR in the 1960s and who started a trend by spraying champagne on the victory podium, died in California on Sunday. He was 86. The news was announced by his wife, Evi, and family in a statement. "With one last smile on his handsome face, Dan drove off into the unknown just before noon today, January 14, 2018," they said. "In deepest sorrow, with gratitude in our hearts for the love and joy you have given us during your time on this earth, we say, 'Godspeed.'" The family said Gurney, whose Formula One career spanned one of the most glamorous and dangerous periods of the sport's history from 1959 to 1970, had died of complications from pneumonia. He won seven IndyCar races, five in NASCAR and four in F1, placing second twice in the Indianapolis 500. He raced in multiple series concurrently throughout much of his career. He was the first of just three drivers to win races in four series — sports cars, Indycars, Formula One and NASCAR. The feat was later replicated by Mario Andretti and Joan Pablo Montoya. At the height of his popularity, in 1964, Car and Driver promoted the idea of electing him president. He retired from racing in 1970 but returned for a NASCAR race in 1980. Between 1965 and 2012, his All American Racers, which he founded with Carroll Shelby and Goodyear, built 158 race cars and is the only constructor to have built a winning F1 Grand Prix car, a winning Indy 500 car and a winning Sports Car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Reporting by Alan Baldwin Featured Gallery Dan Gurney obituary View 20 Photos Motorsports Ferrari Ford Porsche IndyCar dan gurney

GM, Ford and FCA expected to extend coronavirus shutdown into April

U.S. automakers General Motors, Ford and Fiat Chrysler are expected to extend their current shutdown in North America into the month of April as the fight to slow the spread of the coronavirus continues. At this point, the exact dates that Detroit's Big Three automakers will restart vehicle production remains up in the air. Ford said in a statement that it does not plan to restart production until at least April 6 but warned it could be further delayed into April. United Auto Workers President Rory Gamble sent a letter to union members saying that FCA had "no plans to reopen on March 30." GM has yet to confirm its plans — its last statement said the decision when to reopen "will be reevaluated week-to-week after" March 30 — but unnamed sources told Reuters that it will also comply with Michigan Governor Gretchen Whitmer's order barring non-essential businesses from operating until April 13. Gamble's letter said the union is "waiting to hear from GM and are demanding that they put our membersÂ’ safety first and adhere to government and health officialsÂ’ recommendations to stay-at-home." A spokeswoman for Whitmer was unable to clarify on Tuesday whether auto production is considered essential or not. Michigan has declared vehicle sales by auto dealers to be impermissible under the order, but dealerships and other facilities can make repairs.  The UAW also said two Fiat Chrysler union members — one in Indiana and one in Michigan — have died after contracting the coronavirus. A group representing major U.S. and foreign automakers warned in a letter to U.S. lawmakers with other industry groups on Monday that, "Auto industry analysts are expecting sales to be down by as much as 40 percent in March compared to 2019." The letter said 95% of North American auto plants are currently closed. Reuters contributed to this report. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Government/Legal Hirings/Firings/Layoffs Plants/Manufacturing Chrysler Fiat Ford GM coronavirus