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Chevy Silverado frame twist test a marketing victory versus Ford

The pickup market is so competitive that all three major American makers are constantly trying to find a way to prove their product is the best. The new 2015 Ford F-150 is grabbing headlines at the moment by winning awards and posting segment best numbers. But in a new video, Chevrolet is taking aim squarely at the 2015 F-250 Super Duty in a battle of heavy-duty truck supremacy against the 2015 Chevy Silverado 2500HD... well, in a single metric anyway.
The big numbers from pickups often come down to payload, towing rating and fuel economy, but for this test, Chevy and Howie Long are challenging the torsional rigidity of the trucks' frames, specifically which one flexes less. Long plays the everyman here having the Chevy engineer explain what's going on in the tests. Unsurprisingly for a video on Chevy's official YouTube page, the 2500HD wins out by a good margin. The company also reports that similar results as shown here have been certified in third-party testing.
Check out the video to see the full test. While this might seem like a marketing win for Chevy, Ford isn't immune to it, either. In 2009, the Blue Oval uploaded a similar video comparing the flex under 225 pounds of weight from the bare frames of the F-150, Chevy Silverado, Dodge Ram (as it was still called at the time) and the Toyota Tundra. The results fell in the Blue Oval's favor, as you can see here.

Ford cuts 950 Russian jobs on weak demand

The Russian auto market, in decline for the past year and further hit by the declining value of the ruble and recent sanctions over its annexation of Crimea, has forced Ford to cut jobs and shifts at two of its joint venture plants there. Around 700 of the 2,700 total workers who build the Russian-market Focus and Mondeo will be cut at the plant in Vsevolozhsk, near St. Petersburg as it drops to a single production shift. A second plant about 700 miles away in Yelabuga, in the Tartarstan region, will lose 250 workers. That plant builds seven vehicles, including the Explorer, Kuga and Edge.
The Moscow Times says Ford has been especially hit by the market decline, the overall market losing 5.5 percent in 2013 compared to the year before, but Ford sales dropping 18 percent in 2013 year-on-year. This year isn't going any better, with The Blue Oval posting a 21-percent decline through the first two months of 2014. That's why, though the Yelabuga plant builds the CUVs that customers are moving into, even it is facing cuts.
The job cuts in Vsevolozhsk come on top four-week plant shutdown planned so that the paint and body shops can go to one shift. In a statement, the company said, "Ford Sollers remains absolutely committed to the Russian market and is confident it has the right product plan, people and assets to deliver long-term profitable growth."

Enterprise customer billed $47k for Mustang stolen from rental lot

A weekend rental of a Ford Mustang GT Convertible sounds like a nice, relaxing way to burn some gas, but one Nova Scotia woman's two-day rental is turning into a months-long headache. In early October, Kristen Cockerill picked up the Mustang from Enterprise Rent-A-Car, and she returned it the following day as stipulated by the rental contract. Unfortunately, she dropped the car off on a Sunday - a day on which the particular Enterprise office is closed - and the car ended up being stolen overnight.
Now, two months later, CBC reports that Cockerill received a bill from Enterprise for the full replacement of the car totaling $47,271 (a base 2014 Mustang GT Convertible currently costs $40,349 in Canada). As it turns out, the fine print in the contract says that the renter is responsible for cars dropped off after hours until it can be inspected the next business day - this is also reflected on the key drop seen in the news report video, which states "vehicles returned after hours are the responsibility of the renter until inspected on the next business day."
It's not clear how much, if any, of that amount Cockerhill will be responsible for once her insurance company gets involved, but if the insurance company refuses to pay, Enterprise will bill the amount to the credit card she provided during her rental. While this ordeal is far over for Cockerhill, it's a good reminder for the rest of us to always read the fine print.