1957 Ford on 2040-cars

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Ford will keep Escape and MKC plant open an extra week to meet demand

Crossovers keep selling like popular pastries, and for Ford, that means it needs to keep production going. The company announced that, rather than the usual two-week shutdown, its Louisville, Ky., assembly plant will be open for one of those weeks. The plant builds the Ford Escape and Lincoln MKC, which Ford reports have had record sales. According to Ford, Escape sales through May are up 3 percent, and MKC sales are up 10 percent compared with last year. In total, the Escape has sold about 130,000 units through May, and the MKC has sold around 11,000. Keeping the Louisville plant open will allow the company to build an additional 8,500 vehicles. Ford stated that all other assembly plants will continue with the two-week shutdown as scheduled. Related Video: Featured Gallery 2017 Ford Escape: First Drive View 24 Photos Image Credit: Drew Phillips Plants/Manufacturing Ford Lincoln Crossover SUV Economy Cars Luxury lincoln mkc

Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Ford previews new C-Max ahead of upcoming debut

Looking at a Ford Focus? These days you can get it as a five-door hatch, a four-door sedan, or... that's all. European buyers don't even get our sedan, but they do get a wagon. And while the three-door hatch, two-door coupe and two-door cabrio have long since ended production, buyers around the world can also get the company's larger C-Max. And now, like the Focus upon which it's based, Ford is preparing to roll out a new version.
The tall wagon (or small minivan, depending on your perspective) is being treated to what Ford says is "an extreme makeover." Details to accompany the teaser image above remain few and far between, but following the spy shots we recently posted, it looks destined for some of the same visual updates as Ford rolled out on the 2015 Focus, with "even more refinement, practicality and technology."
Like the Mercedes B-Class, which is only available Stateside as an EV, American buyers can only get the C-Max in electrified form, either as the C-Max Hybrid or C-Max Energi. Overseas buyers, however, will be able to choose from a range of powertrain options and two wheelbase lengths - the longer of which boasts seven seats and the Grand C-Max name. (Remember when Chrysler did the same with its minivans?) Both are set to debut on September 17, so watch this space. After that, we'll expect to see it on display at the Paris Motor Show.