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Ford Gets The Aluminum F-150 Ready For Prime Time

Russell Barnett, a Ford dealer in Tennessee, is ready for aluminum. Ford is using the metal almost exclusively in body of the 2015 version of its best-selling F-150 pickup, which starts arriving at dealerships next month. Barnett is already answering customers' questions about the truck. And he's updated his repair shop not only for the F-150, but in anticipation that other Ford brands such as the Mustang will eventually make the switch from steel. But, just in case, he ordered some extra steel-bodied 2014 pickups. "There will be some people who won't want to change for a while," says Barnett, who says pickups make up around half of the annual sales at his dealership in rural Winchester. Ford is doubling down on aluminum, which is lighter - and more expensive - than steel but just as tough. The new truck is the company's response to customers' requests for a more fuel-efficient and nimbler pickup. Fordhopes the advantages outweigh customer doubts about the durability of aluminum or potential repair costs for the pricier metal. It's a big risk. So far this year, one out of every three vehicles Ford sold in the U.S. was an F-Series pickup. Morgan Stanley estimates F-Series trucks account for 90 percent of Ford's global automotive profit. On Tuesday, it kicked off production of the new truck at its Dearborn Truck Plant, four miles from the company's headquarters. "Yeah, this is a risk, but it's one well worth taking." said Bill Ford, the company's executive chairman, as he stood alongside the assembly line. "For our customer, this is a big, big leap forward." The trucks have been the best-selling vehicles in the U.S. for 32 straight years; last year, Ford sold nearly 100,000 more full-size pickups than General Motors. Aluminum isn't new to the auto industry, but this is the first time it will cover the entire body of such a high-volume vehicle. Ford made 647,697 F-150 pickups at its two U.S. plants last year; that's one every 49 seconds. If Ford's bet pays off, it could pad its lead in the lucrative truck market. More importantly, aluminum "future proofs" the truck - and the company - in an era of rising fuel economy standards, says Karl Brauer, a senior analyst with Kelley Blue Book. Ford will announce the truck's fuel economy figures later this month. That could determine if it steals customers away from the Silverado or Ram. Truck buyers are among the most loyal in the auto market.

2015 Ford Focus Electric hides in plain sight

The styling changes to the 2015 Ford Focus were shown off at the recent Geneva Motor Show, so what the EV version looks like is not that much of a surprise. Still, the 2015 Focus Electric is making its world debut here at the New York Auto Show, so we wanted to know what changes we are looking at compared to both the internal combustion engine version and the earlier EV models.
The exterior visual distinctions between the ICE and EV are minimal, and basically nonexistent from the A-pillar to the rear. Up front, you can see the charge port, of course, but the front fascia has also undergone a bit of an adjustment. The front doesn't have the ICE version's flattened grille and the EV's Ford logo creates a bump in the hood line where none exists on the ICE. The 2015's grille is also different than the one on the 2014 Focus Electric, being slightly smaller (you can see this better if you compare pictures in our new gallery above to these of the 2011 Focus Electric and these of the gas-powered 2015 Focus).
The updated 2015 interior - which we couldn't access ourselves - has things like a new center stack, improved cupholders and is basically identical between the gas and electric models. With the car off, you can't even tell if you're in an EV or ICE, Seema Bardwaj, the US brand manager for the Focus, told AutoblogGreen. The only things that are different, she said, are extra menu screens to show EV powertrain information to the driver.

GM also sheds parts from its pickups to boost payload ratings

The row between Ford and Ram over who boasts the best-in-class tow rating for heavy duty pickups has revealed a number of things. Chief among them is a report that Ford removes items like the spare tire, jack, radio and center console from its vehicles in a bid to lower its base curb weight and therefore keep the truck's gross vehicle weight rating down.
For those that need a refresher, GVWR is the vehicle's curb weight plus its maximum payload. A lower GVWR allows Ford to station its F-450 among the so-called Class III pickups, despite the fact that internally, it has the makings of a more brutish Class IV truck.
Ford explains away these deletions, saying a customer could order their vehicle in such a manner. It has also come to light that Ford is not the only automaker to engage in such practices.