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Ford books $2.6B pretax quarterly profit

While its crosstown competitors at General Motors are smarting over a drastic drop in net income to $200 million in the second quarter, Ford has reason to celebrate. The Blue Oval has announced its own Q2 financial results, including a growing net income of $1.3 billion, a $78 million increase over last year. Pretax profits for the company reached $2.6 billion, up $44 million from 2013, but total revenue dropped slightly to $37.4 billion, down from $37.9 billion. Profits per share before one-time charges totaled 40 cents per share, beating Wall Street analysts' expectations of 36 cents a share.
Regionally, the Blue Oval performed strongly, as well. North America posted a record quarterly pre-tax profit of $2.4 billion, a $119 million increase. Europe also showed signs of turn around with its first profit in three years of $14 million after a loss of $306 million in Q2 2013. Ford is actually predicting profitability in the troubled region in 2015. Asia Pacific operations also performed well with $159 million in profits, up $29 million from last year. The only region where the business posted a loss was South America.
According to Automotive News, Ford also announced more precise plans about the changeover to build the aluminum-intensive 2015 F-150. In August, the Dearborn plant will shutdown for eight weeks to retool and its Kansas City plant will do the same next year.

2015 Ford Mustang leaked in Autoweek

We would have to imagine that Ford knew it couldn't keep its 2015 Mustang under wraps for too long, and with only days to go before the pony car's official unveiling, the dam seems to be cracking. SVTPerformance.com member Screamin 40th just posted some images taken of the sixth-gen Mustang prominently featured in and on the cover of the December 9 issue of Autoweek magazine.
These images show that recent renderings we saw weren't too far off. The face is just like what we saw in spy shots a few months back, but the rear of the car features some of its more striking cues. Starting with the pronounced haunches and hidden B-pillars, the rear view of the new Mustang might be its best with the ridged, three-bar taillights, a rear diffuser and the lack of a faux gas cap, which allows the galloping pony to be an even more prominent element against the black trim.
The images also reveal a small portion of the updated interior carrying over retro themes like the deep-dish steering wheel and dual-gauge instrument cluster, but it also adds some modern tech with a big infotainment displays and a clean center stack layout. No official word on powertrain or other specs, but while we can't make out most of the magazine's text, our eyes did catch mentions of an independent rear suspension and a 200-pound weight reduction.

Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.