Auto blog

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Lincoln recycling tree fibers into new MKX armrest

Want to hug a tree, or at least a really small part of one. Then set your arm down on one of those armrests in the 2014 Lincoln MKX crossover. The US automaker is working with Weyerhaeuser and Johnson Controls on a tree-based, cellulose-reinforced polypropylene material used in the component that connects the armrest to the floor console, Wards Auto says. With properties similar to plastic, the tree-based material replaces fiberglass and is about six percent lighter. No big deal for now, but if the material starts getting used for things like battery trays and interior storage covers, that loss in weight may eventually start adding up enough to boost fuel economy a bit, providing a green double bonus. Lincoln parent Ford, which isn't saying how much more (or less?) it costs to use the new material, established its Biomaterials and Plastics Research team in 2001. In 2007, the company began using soy-based foam in car seats used for models such as the Lincoln Navigator and Ford Mustang and has since broadened biomaterials use to components like floormats and cupholder inserts. Ford also used recycled plastic bottles from the 2012 North America International Auto Show for seats in the Focus Electric.

Ford recalling 2015 Mustang for fuel line leak, 20K Transit Connects for plastic panel

Ford is recalling 738 examples of the 2015 2015 Mustang with the 2.3-liter EcoBoost engine – 712 in the US, 16 in Canada. A fuel pressure sensor might have been installed incorrectly on the affected cars, and that could result in a fuel leak. At the time of writing the company hasn't heard any reports of any incidents related to the issue, and parties with affected vehicles can take them to the dealer to have the fuel tube assembly replaced free of charge. The 2014 Transit Connect Cargo Van is also the subject of a safety recall, due to a possible problem with adhesive used on the exterior plastic panel on the sliding doors. There are 19,825 units covered by that recall, which dealers will also repair free of charge. You can find more information on both bulletins in the press releases below. Ford Issues Safety Recall for Certain 2015 Mustang Vehicles in North America for Fuel Pressure Sensor Issue Dec 4, 2014 | DEARBORN, Mich. - Ford is issuing a safety recall for approximately 730 2015 Ford Mustang vehicles in North America (actual 728) for a potential fuel line leak. A fuel pressure sensor, which is part of the fuel supply tube assembly, may have been installed incorrectly, potentially resulting in a pressurized fuel leak. A fuel leak in the presence of an ignition source may result in a fire. Ford is not aware of any fires, accidents or injuries related to this condition. Affected vehicles include certain 2015 Ford Mustangs equipped with 2.3-liter engines built at Flat Rock Assembly Plant, Sept. 25, 2014 to Oct. 9, 2014. Ford is aware of 712 vehicles in the United States and federalized territories and 16 in Canada. These totals are as of Dec. 3, 2014. Dealers will replace the fuel supply tube assembly at no cost to the customer. *** Ford Issues Safety Recall for Certain 2014 Transit Connect Cargo Van Vehicles in North America for Issue with the Plastic Panel on the Sliding Doors Dec 4, 2014 | DEARBORN, Mich. - Ford is issuing a safety recall for approximately 20,000 2014 Transit Connect cargo van vehicles in North America (actual 19,825) for an issue with adhesion of an exterior plastic panel to the sliding doors. This issue may result in noise, a water leak, a loose panel, or separation of the plastic panel from the vehicle while driving, potentially increasing the risk of an accident or injury. Ford is not aware of any accidents or injuries related to this condition.