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Ford sticking with manuals for RS models

Traditional stick-shift gearboxes may be losing ground quickly to dual-clutch transmissions, but Ford knows what hot hatch enthusiasts want. That's why it's sticking with manual transmissions on its RS models for the foreseeable future. The Blue Oval automaker caught our attention yesterday when it revealed the new Focus RS, packing an upgraded version of the turbo four from the Mustang, a trick new all-wheel-drive system and an old-school six-speed manual. After speaking to Ford's product chief Raj Nair at the hot hatch's launch, Autocar reports that the six-speed is here to stay. "All our current research says that customers really like these kinds of cars to have a manual gearbox," Nair told the British publication. "We'll keep looking at market trends, and of course we'll give customers what they want, but for now the manual stays." Autocar further suggests that the same principle will apply to any further Rallye Sport models, so if and when a Fiesta RS rolls around, it's likely it will stick with a stick as well. Although the less potent Focus ST is offered in diesel and wagon forms overseas, wherever it's sold and in whatever form, the six-speed stays a constant in that model as well, just as it does in the smaller Fiesta ST. That doesn't mean that other Ford Performance models won't go without a clutch pedal, though. The new GT employs a seven-speed dual-clutch gearbox and the new F-150 Raptor channels its muscle through a ten-speed automatic. But as far as Ford's hot hatches go, it looks like the manual will remain alive and well. Related Video: Featured Gallery 2016 Ford Focus RS News Source: Autocar Ford Hatchback Performance manual ford fiesta rs

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.