2000 Ford F450 V10 Mason Dump on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

2015 Ford Mustang GT [w/video]

At 50 years old, the object of fantasies, a tuner's dream, a movie star and more than nine million strong, it couldn't be truer to say that the Ford Mustang needs no introduction. This newest Mustang, however - making the biggest changes we've seen to the pony car since perhaps 1964.5 - is something Ford has been introducing all year.
We went on a Deep Dive, covered the way it looks when it was revealed, detailed the engine specs, got a ride in the EcoBoost and listened to the V8, got rolling footage and watched it do a standard-feature burnout.
The only thing left to do? Drive it. Having now done so for a few hours around Los Angeles, what we can tell you is to forget everything you know about the Mustang. This new car shames the old, redefines the model and gallops far ahead of anything else in the segment.

Carfection looks for the ultimate pocket rocket

If there's one thing we love, it's a good showdown. Especially when it's on video, done by some Englishmen, and involving some manner of performance machinery. Like this latest clip, for example, from Carfection. The team formerly known as Xcar have assembled three very compelling supermini hot hatches: two we can get on our side of the pond, and one we can't. One American, one Frenchman, and one Brit. One cheap, one expensive, and one somewhere in between. They all pack turbo fours, of course, but placed in entirely different packages. There's the evergreen favorite Ford Fiesta ST, the Renault Clio RS 220 Trophy that should have the rest licked, and the retro rocket that is the Mini JCW. And there's only one way to find out which is the best. It's a tough contest, to be sure, but lest you think it all comes down to specifications or which one's the newest, you'll want to think again. Because when it comes to hot hatches, all the electronic gizmos and power boosts in the world can't show up a perfectly dialed-in chassis that lets you hug the curves and feel like you're going a lot faster than you actually are. But don't take our word for it – see what our British friends have to say about it in the Queen's English in the seventeen-minute clip above. Related Video: