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Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.

2015 Ford F-150 gets Power Wheels treatment [w/video]

With the introduction of its forthcoming 2015 F-150, Ford is breaking with convention by shifting from steel-intensive construction to aluminum. But what if it weren't made of metal altogether? What if it were made of plastic instead, and packed an electric motor instead of an internal-combustion engine?
Feast your eyes, boys and girls, on the new Power Wheels F-150. Built by Fisher-Price and licensed by Ford, the third-generation ride-on toy started development nine months before the full-size version debuted at the Detroit Auto Show this past January, and is hitting sidewalks and driveways across the country this September.
The Power Wheels F-150 carries a sticker price of $349.99, and there's a special version at Toys R Us with LED headlamps (just like the real F-150) for an extra $10.

Ford Fiesta rally car warms up in Sweden

Rallycross is seeing a sudden surge in popularity with two series bringing the racing to the US and Europe. The Ford OMSE team is competing in both championships this season, and it saw no reason not to hold practice with a highly modified Fiesta in the snow of Northern Sweden. It brought together Andreas Bakkerud from the European-focused FIA World Rallycross Championship and Patrik Sandell from the North American-focused Global Rallycross series for some training and fun. They certainly appear to be enjoying themselves, too, with some lovely pirouettes in the powder.
If you're unfamiliar with rallycross, the discipline combines the best of rallying and circuit racing. Drivers (with no co-drivers) race rally cars over a circuit that generally mixes dirt and asphalt, and unlike traditional rallying, multiple cars compete side-by-side at once. Even better, it's often a very two-fisted form of motorsports with lots of car-to-car contact. Global Rallycross and World Rallycross will both kick off their seasons in May. With spring on the way, scroll down to watch the Fiesta kick up some of the last snow drifts of the year.