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From CrabWalks at dawn to post-testing sushi: An inside look at Autoblog’s Tech of the Year Award

TROY, Mich. — On a chilly fall morning, Senior Editor John Snyder rolled into a sleepy suburban park tucked away next to a cemetery a few miles north of Detroit. Driving diagonally — CrabWalking — in the GMC Hummer EV, he made quite the entrance as he maneuvered across the parking lot to the bemusement of Autoblog editors and a few curious park-goers up for their early morning runs.  Snyder got everyoneÂ’s attention, and as we evaluate the latest wave of technologies transforming the automotive industry, pizazz matters. We added "wow factor" to our criteria for the 2022 Autoblog Technology of the Year Award, in keeping with the times. The HummerÂ’s CrabWalk feature might have won, had wowness been the only criteria, but we also scored the technologies on significance and how well they work.  As it was, the Hummer finished a competitive second this year, behind FordÂ’s Onboard Scales and Smart Hitch, which make towing and hauling easier for modern truck owners. The Genesis GV60Â’s Biometrics was within striking distance in third place, bringing the facial recognition and fingerprint tech commonly used in phones to your car. For more on FordÂ’s win — its second straight Autoblog Technology of the Year Award — read Road Test Editor Zac PalmerÂ’s complete recap. Many have asked: Why do Tech of the Year? For Autoblog, itÂ’s been a point of pride for nearly a decade. In the early days it was a way to differentiate ourselves from print magazines, some of which have been giving out car of the year awards since the early days of the Cold War. With Tech of the Year, we seek to highlight the ways experiencing a vehicle is changing. It was true in 2013 and resonates even more as we head into 2023. Cars and transportation have changed more in the past decade than in arguably the previous four. At its most basic experience, driving a 1985 Buick LeSabre with a decent radio and comfy interior was not all that different from driving a 2005 Buick Lacrosse. Just a few years later, many cars had touchscreens, the internet and some means of driver assistance. Ford joins Tesla as the only two-time winner of Tech of the Year. The Blue Oval captured the award last year for its Pro Power Onboard generator. Tesla won in 2014 for its Supercharger network, and the Model S won in 2016, when we briefly gave out a “technology car” of the year award, in addition to honoring a particular feature.

STUDY: Ford owns brand loyalty in 2009; Scorned Saturn, Pontiac buyers will look outside of GM

Ford buyers appear to love their cars more than customers of any other automotive brand, returning back to the American automaker when it comes time to purchase their next vehicle. According to a study by Experian Automotive, six of the top 10 vehicles for customer brand loyalty wear badges from the Blue Oval. That includes the Ford Fusion (62.4 percent), Ford Edge (57.9 percent), Ford Five Hundred/Taurus (56 percent), Ford Freestyle (51.9 percent), Ford Escape (49.4 percent) and the Ford Focus (47.57 percent).
Other vehicles making up the top 10 include the Toyota Prius (52 percent), Chevy Impala (51.7 percent), Toyota Camry (47.8 percent) and Toyota Corolla (47.56 percent). This brings up an interesting question: With the closing of automotive brands like Saturn and Pontiac, where are those buyers to turn for their next automotive purchase?
Apparently, not back to General Motors. According to Experian, Pontiac owners are most likely to look to the Ford lineup for their next car or truck and Saturn shoppers will switch to Toyota or Honda - not particularly surprising given that Saturn was meant to compete with import brands. Experian predicts that GM's overall market share will fall from 20 percent to about 17.5 percent, with most of the slack being picked up by Ford, Honda and Toyota.

Ford hiring 2,200 salaried US workers this year

With its influx of popular new products made in the US, Ford Motor Company has announced that it intends to hire 2,200 new salaried workers domestically this year. This is the biggest increase of salaried workers for Ford in the last 10 years, and it is all a part of Ford's contract commitment to the United Auto Workers union to bring 12,000 new jobs to the US by 2015.
There were no specifics as to where in the US these job openings will be, but Ford did reiterate that it will be spending $773 million on equipment upgrades and capacity expansion at six plants located in southeast Michigan; as a whole, Ford is investing a total of $6.2 billion to its US assembly plants over the next couple years. According to recently appointed president of the Americas Joe Hinrichs, the new jobs will be focused on areas such as engineering, manufacturing and computer software. Ford will post its job openings online at careers.ford.com, and it will also use social media sites like Facebook and Twitter to recruit new workers, including military veterans.
Scroll down for more about Ford's planned job growth as well as how to go about applying for said openings.