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Ford tops mid-year ranking of brands in the US

YouGov's mid-year Brand Index rankings of America's best perceived brands has been released, and Ford has found its way to the top. The Dearborn, Michigan based manufacturer beat out online shopping giant Amazon, The History Channel, and home improvement superstore Lowe's, to take the top spot.
Ford jumped from sixth overall in 2012 to first for 2013, but those that have been watching these rankings shouldn't be hugely surprised. Ford was rated the best perceived automotive manufacturer by the same organization last year. The Blue Oval's success on the overall brand rankings is made all the more impressive by the complete lack of other automakers on the list.
YouGov (that is, survey respondents) cited Ford's first quarter of 2013 business, which saw an increase in market share and the best earnings recorded in over 10 years. Successfully launching the Focus and Fusion (pictured) and keeping them fresh in the minds of consumers has also contributed to Ford's best overall score.

Ford to auction Mustang Cobra Jet prototype for charity [w/video]

Prototypes developed by major automakers typically remain in said company's custody, but every once in a while, one trickles out into private hands. And that's just what we have here. Ford is donating a one-of-a-kind factory prototype for the 2014 Mustang Cobra Jet that will be auctioned off later this month by Barrett-Jackson in Las Vegas to benefit the National Multiple Sclerosis Society.
Powered by a 5.0-liter supercharged V8 mated to a T4 competition gearbox, this rare Cobra Jet prototype includes a wheelie bar, chromoly roll cage, Weld wheels, three-link rear suspension, racing brakes, 9-inch rear axle and more. It's painted in a unique satin orange with reflective gray striping scheme, bears the serial number 2014 BJMS CJXX1 and is fully ready for NHRA competition on the drag strip.
To be offered with no reserve on Saturday, September 28, 2013, the Cobra Jet prototype's winning bidder will also receive tutelage at Roy Hill's Drag Racing School in Sophia, NC, along with tours of the Ford Product Development Center, Ford Racing headquarters and Ford Design Studios with Mustang chief engineer Dave Pericak. Scope out the video and details below for what could be the ultimate Mustang experience for a good cause.

2015 Ford Mustang Convertible shown on Twitter [UPDATE w/video]

It hasn't yet been 12 hours since the hotly anticipated 2015 Ford Mustang has been let out into public view. After a series of evocative leaks over the course of the last days, we brought you a full deep dive of the sixth-generation pony car at the dawning of today. And yet, here we are rushing to bring you news of a new Mustang variant, already.
Be it part of a plan to keep the Mustang fervor at full boil, or a misunderstood email somewhere in the chain of command, Ford UK has unceremoniously tweeted a picture of the 2015 Ford Mustang Convertible. For a newly global Mustang, getting our first look at the droptop from the convertible-crazy British does make some amount of sense.
As for details, well, you're looking at them. Brandon Turkus reported yesterday that the Mustang 'vert would make use of a fully electric convertible mechanism, and that it would be of fabric construction rather than some kind of retractable hardtop. We see here that the fabric part is clearly true, and it does look as though Ford may still be employing the same kind of manually attached tonneau cover that exists right now. Of course, our view from this angle isn't great, and the particulars are still up in the air.