2015 Ford F350 Xl on 2040-cars

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NHTSA closes Ford F-Series Super Duty steering probe without recall

The National Highway Traffic Safety Administration's investigation into 2008 Ford F-250 and F-350 Super Duty pickups, which was originally opened last year, has now ended without a recall. NHTSA was looking into steering failures on some 336,000 trucks.
The issue rested with the steering gear - NHTSA received five complaints of failures - which was redesigned in 2005. According to the report on the matter, investigators "found evidence of broken sector shaft gear teeth and piston damage consistent with incidents of single event overload."
NHTSA investigators, however, "found no evidence of fatigue or material property defects in any of the fractures. Analysis of complaint rates by vehicle build month showed no patterns indicating potential manufacturing quality issues and no difference before and after Ford introduced design changes to the input shaft and sector shaft seals in July 2007 to address potential leak concerns," according to the report, obtained by The Detroit News.

Ford dealers offered discounts on tools to fix aluminum

With the introduction of the aluminum-bodied 2015 Ford F-150 (and the likely use of aluminum in future Ford products), Ford is looking to help its dealerships reduce costs related to repairing this more labor-intensive material. Automotive News is reporting that Ford dealers with body shops will require an estimated $30,000 to $50,000 in equipment and training to work on aluminum, and to help alleviate the financial burden of the new F-150, Ford has announced a special 20-percent discount on this equipment.
Dealers will be able to save up to $10,000 on tools such as welders, air-filtration systems and rivet guns and to create aluminum-specific work stations. The new F-150 goes on sale in the fourth quarter, and dealers have until October 31 to take advantage of this deal, according to the report.

Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.