2012 4x4 Lariat Crew Diesel Drw Rearcam Super Duty Sync Ford F350 F-350 44k on 2040-cars

Auto blog

Ford and GM link bonus checks to quality scores

The poor first quarter earnings of Ford and General Motors are having an effect all the way up the food chain. Both automakers struggled with recalls in the first three months of the year, and, according to The Detroit News, they have responded by increasing the percentage of bonuses tied to vehicle quality for salaried workers, including top executives.
GM announced that 25 percent of bonuses (up from 10 percent) for all salaried workers would be tied to its vehicle quality standards. The automaker revealed in its financial report that it spent $1.3 billion on recall-related repairs in the first quarter, and net income was down 86 percent.
Ford also increased the quality proportion of bonuses for about 26,000 salaried workers all the way up to CEO Alan Mulally from 10 percent to 20 percent. The company announced in its report that the amount paid out in warranty and recall claims was about $400 million higher than expected in the first quarter. Its net income fell 39 percent from the previous year. "The change reflects how critical quality is to our overall business," said spokesperson Todd Nissen speaking to Autoblog.

Ford EcoSport Storm concept swallows a Raptor in Sao Paulo

Ford rolled into the Sao Paulo Motor Show with some pretty cool crossovers in tow, the awesomest of all being the EcoSport Storm concept shown above, which draws its inspiration directly from the F-150 SVT Raptor. It packs a lower grille clearly derived from the now-famous muscle truck, as well as a Blue Storm paint job, black and silver trim, special graphics, lower body cladding and 215/75 R15 off-road tires. Don't go holding your breath for a supercharged V8, though; made locally in Brazil, India and Thailand, the tiny EcoSport is typically powered by a three- or four-cylinder engine.
The Storm isn't the only specially prepared Ecosport on show, however, joined as it is by another pair called Beauty and the Beast. Beauty is decked out in matte copper with a black roof, LED fog lamps, 18-inch wheels with low-profile tires and an interior complete with four individual bucket seats, leather upholstery and a full multimedia suite. The Beast, meanwhile, takes a sportier approach with a white pearl finish, blue and orange trim and three-bar grille. It also wears 18-inch wheels and LED fog lamps, but its interior swaps out its rear seats for a bike rack.
Joining the EcoSport show cars was an Edge crossover equipped with all the latest technologies and done up in bright red with three-bar grille, bulging hood, and an interior featuring 10-inch touchscreens and leather upholstery. Feel free to read more in the press release below.

Ford bondage ads reportedly trigger firings at Indian ad agency

You will probably remember the ads for the Ford Figo hatchback in India, the ones that showcased the extra large boot of the little hatchback by joking that you can fit three of your enemies in the trunk. One of the ads had Michael Schumacher in the front seat, obviously pleased about having Sebastian Vettel, Lewis Hamilton and Fernando Alonso tied up in the back. But the other two had Paris Hilton and ex-Italian prime minister Silvio Berlusconi up front and three bound and gagged women in the back - in Hilton's case (shown above), it was the Kardashians.
This did not go over well, and Reuters reports that certain employees at JWT India have been fired over the matter. It is also reported that the images weren't actual advertisements, nor were they part of an actual campaign; JWT said they "were never intended for paid publication, were never requested by our Ford client." A JWT rep said the employees who created the ads did so on their own, Ford commented to Automotive News that the ads were "part of a creative exercise intended to test concepts for an advertising competition."
The problem, if the story is to be believed, is that the employees skipped the regular review protocols and uploaded their work to an ad industry site - they were found on Ads of the World. That page, like the employees, has been removed.