2006 Ford F 350 4x4 on 2040-cars

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2015 F-150 launch to curb Ford profits?

Ford is making a big bet on aluminum with its new 2015 F-150, and it's possible that the decision will hurt the company financially, at least in the short term. After earning a record $8.6 billion in 2013, the Blue Oval does not expect to set another record in 2014. According to Automotive News, that's "largely attributable to F Series," says Bob Shanks, Ford's Chief Financial Officer.
To retool for the new F-150, Ford will idle its Dearborn Truck Plant in Michigan for 11 weeks and the Ford Kansas City Assembly Plant in Missouri for 2 weeks. "3 of the 13 overall weeks occur during what normally is our summer shutdown timeframe," said Mike Levine, Ford Trucks Communication Manager, in an email to Autoblog. The extra 10 weeks will be preparing for the more aluminum-intensive construction for the trucks and will mean over 2 months of no F-150s being made. For comparison's sake, Chrysler boss Sergio Marchionne just confirmed that the 200 plant in Sterling Heights, MI will be down for 30 days to retool for the new model, but obviously there are many more F-150 production variables than for the midsize sedan.
Levine notes that Ford is already running three shifts at both plants, and says the automaker has plans to ensure that there is adequate supply of the full-size pickups during the retooling process. The company does not want to suffer a shortage of the vehicle that accounted for 31-percent of its 2013 US sales and an even bigger percentage of its profits.

Creations n' Chrome Top Notch Mustang is a one-of-a-kind fox

Is there a cooler car from the 1980s and early 90s to mod than a Fox-body Ford Mustang? No, there isn't. If you disagree with us, we suggest you have a look at this 1990 Mustang Coupe, which just might change your mind. Although considering just how extensively modified this car - the Top Notch Mustang from Creations n' Chrome - is, we wonder just how much Ford is left in this old pony.
It rides on a custom race tube chassis that weighs a scant 700 pounds, while carbon-fiber bits and bobs help lower the overall curb weight to a mere 2,400 pounds. When paired with supercharged, 5.0-liter, Aluminator V8 from Ford Racing, the results are, doubtlessly, exciting. 855 horsepower at the rear wheels and 667 pound-feet of torque are available from that force-fed V8 should be just plenty for this car's intended purpose of running in standing-mile competitions.
The Top Notch Mustang is more extreme than just weight savings and a big engine, though. That 5.0-liter is essentially in what's known as a front-mid layout - where the engine is actually behind the front axle. In this case, the 5.0-liter V8 is 17 inches further back than a factory Fox-body, for better weight distribution. As a result, the cabin has been completely overhauled. An SLA front suspension, wheels from HRE, Wilwood brakes and Sparco interior items round out the extensive list of mods.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.