2005 Ford F350 Xlt on 2040-cars

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Ford files trademark for 'EcoBeast' moniker

Ford has done some performance stuff with its EcoBoost line of vehicles, most notably with its Focus and Fiesta ST, the new, turbocharged Mustang and the luke-warm Taurus SHO and F-150 Tremor, but it's kind of avoided going wholly bonkers. That could be set to change quite soon, judging by a trademark filing with Uncle Sam. Ford has registered the name EcoBeast with the United States Patent and Trademark Office, listing it as "automobiles and automobile engines," according to the team at Motorlix, which discovered the filing. As always, it bears mentioning that companies are constantly filing trademarks, even if a good or service never emerges with said name. We agree with Motorlix, though – it seems highly unlikely Ford is going to just let this name languish. What vehicle or engine will wear this new badge is the real question. We're leaning towards something F-150 related, based on our last round of spy photos of the new SVT Raptor, although it's impossible to say for certain what the Blue Oval has planned. Here's hoping we find out in just a few weeks when Ford brings basically all of its performance merchandise to the 2015 Detroit Auto Show. Until then, let us know what you think Ford is planning with the EcoBeast.

Ford board OK with Mulally stepping down earlier

Ford's board is open to CEO Alan Mulally stepping down before his planned departure in 2014, inside sources are telling Reuters. Ford's plan of succession, aside from who would be his actual successor, has been something approaching common knowledge - the 68-year-old former Boeing exec had plans to stay through 2014. This was recently confirmed by Mulally himself on Bloomberg Television and in Automotive News.
Motivation for the about-face comes from what Reuters calls a "growing confidence" in the current crop of Ford execs, led by Mark Fields. Fields, Ford's current chief operating officer, has been tipped as Mulally's ultimate successor, although he's far from the only person with eyes on Ford's top job. Normally, Ford's board saying they're open to an executive, that's done very well for the company, stepping down early would be nearly unremarkable. It's the timing of this announcement, though, that makes this a big piece of news.
Recently, Mulally has been the subject of rumors that he's interested in taking the CEO position at tech giant Microsoft. The Redmond, Washington-based company's CEO, Steve Ballmer, told the media in August that he'd be retiring in a year's time. The fires were stoked when tech website AllThingsD speculated that Mulally would take the top spot, despite denials from the man himself. Could Ford's current boss become the new top dog at Microsoft? Will Mark Fields replace him? Could recently departed Renault exec Carlos Tavares land at Ford in some capacity? Let us know what you think below in Comments.

Ford spills SEMA all over its Expeditions

If you're going to this year's SEMA Show in Las Vegas, it's going to be tough to miss the Ford booth, simply for its size. The Blue Oval is bringing over a dozen customized examples of the 2015 Mustang and a quintet of modded Transits. The latest announced addition is a trio of upgraded 2015 Expeditions showing different takes on the recently refreshed SUV.
Any vehicle tuned by Dub Magazine needs to ride on massive wheels, and the Expedition (pictured above) that it has for SEMA is no exception. The SUV has 26-inch Dropstars wheels wrapped in Pirelli tires, and, making them look even larger, the suspension is also lowered. The rest of the custom has some mild upgrades like mesh grilles in front, tinted windows, an integrated radar detector and new upholstery inside.
Tijn wants to boost the performance of the 3.5-liter EcoBoost V6 for its take on the Expedition. The company claims to add 40 horsepower to bring total output to a claimed 405 by upgrading the engine with a charge cooler from Vortech Engineering, a custom side exhaust and a custom tune. To match the extra grunt, the SUV also gets bigger brakes, an Air Lift suspension and 24-inch, copper-colored wheels with custom fender flares.