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Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.

Ford Fiesta rally car warms up in Sweden

Rallycross is seeing a sudden surge in popularity with two series bringing the racing to the US and Europe. The Ford OMSE team is competing in both championships this season, and it saw no reason not to hold practice with a highly modified Fiesta in the snow of Northern Sweden. It brought together Andreas Bakkerud from the European-focused FIA World Rallycross Championship and Patrik Sandell from the North American-focused Global Rallycross series for some training and fun. They certainly appear to be enjoying themselves, too, with some lovely pirouettes in the powder.
If you're unfamiliar with rallycross, the discipline combines the best of rallying and circuit racing. Drivers (with no co-drivers) race rally cars over a circuit that generally mixes dirt and asphalt, and unlike traditional rallying, multiple cars compete side-by-side at once. Even better, it's often a very two-fisted form of motorsports with lots of car-to-car contact. Global Rallycross and World Rallycross will both kick off their seasons in May. With spring on the way, scroll down to watch the Fiesta kick up some of the last snow drifts of the year.

Ford to add more than 2,000 jobs in Kansas City

Continued high demand for the Ford F-150, along with the addition of the all-new Transit series of commercial vehicles, has led Ford to announce that it will add over 2,000 jobs at its Kansas City Assembly Plant. At the time of the announcement, the plant boasts 2,450 hourly employees working on two shifts. All told, Ford will invest $1.1 billion in the Kansas City plant to expand truck production and begin producing the Transit series.
According to the automaker, fullsize truck sales are up 19 percent through April of 2013, leading to an additional 900 workers and a third shift of production for the F-150. Production of the Transit series will begin in the fourth quarter of this year, requiring an additional 1,100 workers. In addition, Ford estimates that a total of 18,000 jobs will be created by suppliers to its Kansas City plant to support the additional vehicle production.
Want to know more? Scroll down for the complete press release.