2003 Ford F350 on 2040-cars

Auto blog

2015 Fisker-Galpin Rocket Quick Spin [w/video]

There is no shortage of fast Mustangs these days. Roush and Saleen will tune your ordinary 'Stang into something really special. Ford itself offers hot coupes like the new Shelby GT350. Don't even get me started on the endless aftermarket catalogs full of bolt-on whats-its and performance upgrades. Standing out within the huge crowd of tuned Mustangs is hard to do. But you'll definitely notice this one. "I always wanted to do a Mustang," Henrik Fisker told me as we walked toward his latest creation, the Rocket, parked outside the Inn at Spanish Bay in Pebble Beach, CA. The man knows a thing or two about design, after all. He penned the BMW Z8, as well as the Aston Martin DB9 and V8 Vantage. But this Rocket is, well, ugly. The rear end isn't totally terrible, and those 21-inch wheels are sort of cool, but taken as a whole, it looks like it swallowed something it doesn't like the taste of. But beauty is in the eye of the beholder – or perhaps, the creator – so we'll let Mr. Fisker explain why the car looks the way it does. See the video below for his brief design walkaround. If you can get past the looks, there's a world of performance to unleash, thanks to the boys at Galpin Auto Sports – the same folks responsible for the GTR1 I drove last year. The Mustang's 5.0-liter V8 gets a 2.9-liter Whipple supercharger that improves output to 725 horsepower (the torque figure isn't available), and the car's suspension has been thoroughly reworked to help put all that grunt to the ground. It's very good, yet very familiar. Let me explain. Driving Notes Like the stock Mustang, it's really easy to drive. The car fires up with a growl, you move the shifter into first gear, and the action of engagement is as solid as it is in the normal 5.0-liter car. Both the clutch and throttle have a progressive action, so it's super easy to launch the Rocket (sorry). Once you get going, there's a ton of power to unleash. It doesn't smack you in the face right up front, though – the power delivery is smooth and linear. Easy to manage, too, thanks to that slick six-speed manual transmission. Credit Ford (and Getrag) for making a manual that's able to handle so much extra grunt. That said, the Rocket feels like your typical fast Mustang. It goes like hell in a straight line and there isn't a ton of steering feel. Galpin retuned the electronic power-assisted steering, but it's still too light considering the added power of the car.

Ford bumped by Amazon in best-perceived brand list

Back in July, a mid-year study from YouGov found Ford to have higher brand perception than any other company in the US. While Ford failed to top the year-end study, it still has plenty to brag about. The final BrandIndex report shows that online retail giant Amazon edged out Ford for the top ranking, while Subway, the History Channel and Lowe's rounded out the top five spots.
For Ford, it's still an improvement from sixth place in the 2012 study, and, more importantly, it dominated other automakers in terms of brand perception with a clear advantage over Toyota, Honda, Chevy and Volkswagen. To determine how well - or not so well - a brand is perceived, YouGov uses a Buzz score that asks respondents whether they've "heard anything about the brand in the last two weeks, through advertising, news or word of mouth" and whether it was positive or negative. While it isn't clear how many respondents were included, YouGov does point out that Ford had a strong presence in social media, advertising and newsworthy toward the end of the year.
For more details about the study and the top companies, check out the press release posted below.

Ford, Renault have surprises in store for Le Mans

All those prototype and GT racers won't be the only attraction catching our eye at the 24 Hours of Le Mans this weekend. Two major automakers have also confirmed that they've got new metal to unveil. And while they're not saying exactly what they'll be, we've got some pretty good ideas. First up is Ford, which has announced a "major Ford Performance news announcement" on Friday. Chairman Bill Ford, CEO Mark Fields, and product development chief Raj Nair will be on hand for the announcement set to take place on Friday at 10:00 AM Eastern. The Blue Oval isn't saying just what it has in store, but the widespread speculation has been that it will present a racing version of the new Ford GT at Le Mans a good half century since the original GT40 raced there. Meanwhile, Renault has announced that it is marking the 60th anniversary of the Alpine marque at Le Mans this Saturday. The French automaker has been working on reviving the dormant marque, and looks poised to finally reveal its new sports car at its iconic home endurance race this weekend. Tipped to be called the Alpine AS1, the new sports car will bring the marque back out of retirement in a more real way than the ELMS-winning LMP2 prototype ever could. Expect it to be based on the mid-engined chassis underpinning the Renault RS 01 spec racer, but built for the road. Related Video: FORD TO ANNOUNCE SIGNIFICANT PERFORMANCE NEWS THIS WEEK - Ford this week is making a major Ford Performance news announcement via live-streamed media conference - Bill Ford, executive chairman will host the event with Mark Fields, president and CEO; and Raj Nair, group vice president, Global Product Development COLOGNE, Germany, June 8, 2015 – Ford this week is making a news announcement regarding Ford Performance at 14:00 UK time on Friday. Ford Executive Chairman, Bill Ford; President and CEO Mark Fields; and Group Vice President of Global Product Development Raj Nair, will be joined by special guests for an event that will be live-streamed around the world. The news conference will be available to view live at http://bit.ly/FordPerformanceSpecialEvent where an automated calendar entry for the June 12 event is now available. Broadcasters please note the conference will be available from BT Tower at 15:00-15:30 CET/13:00-13:30 GMT (HD – ref: HD/LOG/C 113) (SD – ref: ARQIVA 71). ### Save the date: 60th Anniversary of Alpine To celebrate the 60th Anniversary of Alpine, we have a surprise for you at the 24 Hours of Le Mans!