2002 Ford F-350 Super Duty Lariat Crew Cab Pickup 4-door 7.3l on 2040-cars

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Here's why automakers roll out those Texas-themed pickup trucks

Every year, automakers with a full-size truck link make a big show of the Texas State Fair, usually involving a reveal of a new model. Sometimes they show a whole new truck, and other times a special edition centered on the Lone Star state. While some people might write this off as a quirk of the industry, others might be wondering, "What's the big deal with Texas?" As it turns out, part of the big deal with Texas is big truck sales. According to Dave Sullivan, product analysis manager at AutoPacific, Texas buys more trucks than any other state in the country. It's not a small margin either. Edmunds.com, one in five trucks sold in the US are sold in Texas. The state also accounts for 15 percent of the country's large truck sales, which is more than twice that of California, the second largest truck market in America. Even when you break down sales only in Texas, trucks are a huge piece of the pie - Sullivan says that a quarter of new vehicle sales in Texas are trucks. One in five trucks sold in the US are sold in Texas. But it's not just sales that make truck builders give attention to Texas. As Sullivan explained, "Pickups are life in Texas." Both he and Hugh Milne, marketing and advertising manager for the Chevy Silverado line, said that trucks are key fixtures in Texas society, as both work trucks and luxury vehicles (or Texas Cadillacs as Milne called them). Milne said Texas is so important in the truck market that if you want to be successful in the rest of the country, "you've got to be successful in Texas." As for the State Fair, it has become a prime location for reveals in part because of the importance of the Texas market and because of how big the fair is. Milne also revealed that the State Fair also hosts its own auto show, so it's an ideal venue for a vehicle introduction. So there you have it. Why do truck builders obsess over Texas? It's because Texas obsesses over trucks. When you have one market that loves your product that much, you give it the attention it deserves. Related Video: Image Credit: Donovan Reese via Getty Images Auto News Marketing/Advertising Chevrolet Ford RAM Truck f-150 texas state fair

Ford reveals Fiesta ST race car, points at road ahead for bigger things in Global RallyCross

The 2014 Ford Fiesta ST doesn't go on sale until this summer, but fans of Global RallyCross will be able to catch the car in action before then. Announced ahead of the Chicago Auto Show, the Fiesta ST will be the car run by Ford GRC teams this season, and the model on display in Chicago will be the racecar built by Swedish tuner OlsbergsMSE driven by Tanner Foust and Brian Deegan. Ken Block and his newly renamed Hoonigan Racing Division will also be competing in the Fiesta ST.
The 2013 GRC season has not been announced yet, but the venues will also include the summer X Games events in Brazil, Spain, Germany and, of course, Los Angeles. Ford announced that it will be the sole automotive sponsor of this year's summer X Games, and it will be looking to bring home a gold medal this year after Block placed silver last year.
In other Ken Block- and Ford-related news, another Chicago debut will be a tuned Focus ST called the TrackSTer project. Built in cooperation with Block, Ford and automotive tuner fifteen52, the TrackSTer will get plenty of styling, performance and handling upgrades. Some of the add-ons include a performance exhaust and short-throw shifter from Ford Racing, a rebuilt engine, upgraded components such as the limited-slip differential, intercooler, engine controller and clutch as well as upgraded brakes.

Takata air bag recall list

The National Highway Traffic Safety Administration confirmed yesterday that 33.8 million vehicles with Takata airbags are going to be recalled. It's the largest recall in automotive history. The already record-breaking rate of automotive recalls this year shows no signs of slowing down, especially since millions of cars with defective airbags made by global supplier Takata are under ongoing scrutiny. The federal government is warning owners that inflator mechanisms in the air bags can rupture, causing metal fragments to fly out when the bags are deployed. The faulty air bags have already been blamed for multiple deaths. How do you know if your vehicle is safe? The National Highway Traffic Safety Administration released an updated list of vehicles under recall. Sometimes however, the government's website will crash and the list may not be complete. Check your VIN at the NHTSA website to make sure. The list of cars affected by the recall has not been released, but seem to span multiple models over the years for many of the automakers.